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Worksheetsch 1 e-commerce app
Total questions: 22
Worksheet time: 16mins
is a software package that provides some level of automation for the tasks required to effectively manage content.
(a)
The management of content primarily intended for mass delivery via a website.
Web content management (WCM)
Enterprise content management (ECM)
Digital asset management (DAM)
Records management (RM)
The management of general business content, not necessarily intended for mass
delivery or consumption (e.g., employee resumes, incident reports, memos, etc.).
Web content management (WCM)
Enterprise content management (ECM)
Digital asset management (DAM)
Records management (RM)
The management and manipulation of rich digital assets such as images, audio, and video for usage in other media.
Web content management (WCM)
Enterprise content management (ECM
Digital asset management (DAM)
Records management (RM)
The management of transactional information and other records that are created as a byproduct of business operations (e.g., sales records, access records, contracts, etc.).
Web content management (WCM)
Enterprise content management (ECM
Digital asset management (DAM)
Records management (RM)
The “big four” of content management might be identified as:
(a)
What a CMS Does
firest :
(a)
What a CMS Does
second:
(a)
What a CMS Does
third:
(a)
What a CMS Does
fourth
(a)
CMS allows us to get control of our content
prevent bad things from happening to our content
control content
allow contente ruse
content automation and aggregation
increase editorial efficiency
Using content in more than one place and in more than one way increases its value
controal content
allow content ruse
content automation and aggregation
increase editoral efficiency
Having all of our content in a single location makes it easier to query and manipulate it.
controal content
allow content reuse
content aoutmation and aggregation
increase editroal efficiency
The ability of editors to create and edit content quickly and accurately is enormously affected by the platform used.
controal content
allow content reuse
content aoutomation and aggregation
increase editoral efficiency
What a CMS Doesn’t Do
firest:
(a)
What a CMS Doesn’t Do
second:
(a)
What a CMS Doesn’t Do
third:
(a)
What a CMS Doesn’t Do
fourth:
(a)
CMS simply manages content; it doesn’t create content.
create content
create marketing plans
effiectively format content
provide govermence
A CMS doesn’t “know” anything about marketing.
create content
create marketing plans
effictively format content
provide govermence
While a CMS can structure content and automatically format it during publication.
create content
create marketing plans
effectivly format content
provide govermence
who has access to what, and what processes/steps they follow to make changes to it.
create content
create marketing plans
effectivly format content
provide govermence
