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Worksheets4.5 Marketing Mix, IB Business
Total questions: 10
Worksheet time: 5mins
A business wishes to sell consumer goods in a large country. Which of the following methods of distribution is most suitable?
Wholesaler
Mail order
Agent
Direct retail
A farmer sells his produce directly to consumers. Which of the following is not an advantage of this method of distribution?
The produce will get to the consumers quickly.
Profits will be higher because there is no intermediate mark-up charge.
The storage costs will have to be paid by the farmer.
It will be possible to get feedback directly from the customers.
Report feedback or error
The Copper Clothing Company is a privately owned clothes manufacturer. It uses penetration pricing for its products. Which of the following is not a reason for setting prices low?
To increase market share
To compete effectively
To encourage word of mouth recommendations for the products
To demonstrate a unique image
What pricing strategy sets extremely low prices with the objective of forcing competitors out of the market?
Cost Plus (Markup)
Predatory
Penetration
Dynamic
The cost of producing one unit of output is $40. A company uses a mark-up of 50% on top of the production cost. What will be the selling price of this product?
$50
$60
$70
$80
Which stage of the product life cycle is characterised by high sales, intense competition and marketers making an attempt to hold the position of products in the market?
Growth
Maturity
Decline
Introduction
An organisation collects a sample of 100 workers. In the sample, 75% are full-time employees and 25% are part-time employees. These proportions are the same in the population of the organisation as a whole. Which method of sampling is the organisation using?
Snowballing
Quota
Random
Cluster
A gym chain wishes to add new machines and different forms of workout at one of its locations. Which primary research method will be most suitable to collect information about its customers’ preferences?
Survey
Interview
Observation
Focus Group
Which would be the most appropriate size of a typical focus group?
1-3 people
4-7 people
Over 15 people
It depends on what you are researching
Report feedback or error
Dividing the market on the basis of values, interests and lifestyle choices is which type of segmentation?
Geographic
Demographic
Psychographic
Gender
