WorksheetsMINITEST 2
Total questions: 51
Worksheet time: 29mins
Name
Class
Date
1.
Kinh tế quy mô
a)
Product Push
b)
Scale Economies
c)
Led Approach
d)
Intersection Marketing
2.
"Corruption" should be take into account in the Macroenvironment as a ................... factor
a)
Political
b)
Economical
c)
Social
d)
Technological
3.
"Inflation Rates" should be taken into account in the Macroenvironment as a ................... factor
a)
Political
b)
Economical
c)
Social
d)
Technological
4.
"GDP" should be taken into account in the Macroenvironment as a ................... factor
a)
Political
b)
Economical
c)
Social
d)
Technological
5.
"GDP" should be taken into account in the Macroenvironment as a ................... factor
a)
Political
b)
Economical
c)
Social
d)
Technological
6.
How do we often call the market that referring to over-60s age group?
a)
The Grey Market
b)
The Blue Market
c)
The White Market
d)
The Green Market
7.
Which is NOT a Porter's Force
a)
Threat of New Entrants
b)
Threat of Customers
c)
Power of Customers
d)
Power of Suppliers
8.
Entry barriers can be HIGH (i.e., new entrants enter with difficulties) where the following hold:
a)
Costs of entry are low.
b)
Differentiation is low.
c)
There are gaps in the market
d)
High competitive retaliation is anticipated
9.
Suppliers tend to have more bargaining power where the suppliers are more fragmented than buyers
a)
True
b)
False
10.
What is PLC
a)
Price Life Cycle
b)
Product Life Cycle
c)
Promotion Life Cycle
d)
Place Life Cycle
11.
Lợi thế cạnh tranh
a)
Segmenting Markets
b)
Competition
c)
Competitive Advantage
d)
Porter's Forces
12.
"R&D Activity" should be take into account in the Macroenvironment as a ................... factor
a)
Political
b)
Economical
c)
Social
d)
Technological
13.
In macro-environment factor, generation X factors is the examples of??
a)
Demographic
b)
Economic
c)
Technological
d)
Political
14.
SWOT stands for ...
a)
Situational World Offensive Treaty
b)
Situational Weakness Opportunity Threats
c)
Strengths Weaknesses Opportunities Threats
d)
Strong Weak Oporto Theory
15.
What elements of SWOT are negative?
a)
Strengths and Opportunities
b)
Opportunities and Weaknesses
c)
Weaknesses and Threats
d)
Threats and Strengths
16.
What elements of SWOT are positive?
a)
Strengths and Opportunities
b)
Weaknesses and Threats
c)
Strengths and Weaknesses
d)
Opportunities and Threats
17.
What is 'W' in a SWOT analysis
a)
Strenghts
b)
Weaknesses
c)
Wannabes
d)
Wearables
18.
What is the letter 'E' when we are analyzing a Macro-Environment
a)
Economics
b)
Ecosystem
c)
Ecoindustries
d)
Eco-environment
19.
All of these are macro environment, except??
a)
Suppliers
b)
Demographic
c)
Economic
d)
Technology
20.
SWOT analysis combines ________.
a)
profit with productivity
b)
external and internal analyses
c)
a company’s mission with its goals
d)
a company’s philosophy with its ethics
21.
STAR, DOG, COW or QUESTION MARK
a)
STAR
b)
DOG
c)
COW
d)
QUESTION MARK
22.
STAR, DOG, COW or QUESTION MARK
a)
STAR
b)
DOG
c)
COW
d)
QUESTION MARK
23.
STAR, DOG, COW or QUESTION MARK
a)
STAR
b)
DOG
c)
COW
d)
QUESTION MARK
24.
STAR, DOG, COW or QUESTION MARK
a)
STAR
b)
DOG
c)
COW
d)
QUESTION MARK
25.
Substitution can increase competitiveness of an industry by making existing technologies redundant (not longer useful)
a)
True
b)
False
26.
Stage of the PLC when sales are slow to pick up because customers and distribution have to be found and convinced
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
27.
A family restaurant in District 2 would be in a market categorized as
a)
Fragmented
b)
Specialization
c)
Stalemate
d)
Volume
28.
Which is NOT a Porter's Force
a)
Rivalry among Competition
b)
Threat of Substitutes
c)
Power of Customers
d)
Threat of Products
29.
Buyers tend to be more powerful in the supply chain when they are more concentrated than sellers
a)
True
b)
False
30.
Competition is likely to be most intense when:
a)
Exit barriers are low
b)
Fixed costs are relatively high
c)
Product differentiation is high.
d)
Conditions prevail
31.
Coca-Cola and Pepsi form a strategic group
a)
True
b)
False
32.
Ship Owning Business would be a market categorized as
a)
Fragmented
b)
Specialization
c)
Stalemate
d)
Volume
33.
Which is NOT a main activity for the Value-Chain
a)
Logistics
b)
Operations
c)
Marketing
d)
Human Resources
34.
_______ provide the resources needed by the company to produce its goods and services.
a)
Suppliers
b)
Competitors
c)
Marketing channels
d)
Community
35.
Why it would be more difficult to open a new luxury car company
a)
Cost
b)
Differentiation
c)
Volume reasons
d)
Scale Economies
36.
How many roles we identify in a customer?
a)
3
b)
4
c)
5
d)
6
37.
What is the website of the Statistic Office of Vietnam Government
a)
https://www.sov.gov.vn/
b)
https://www.vinstat.gov.vn/
c)
https://www.gov.vn/
d)
https://www.gso.gov.vn/
38.
Vinamilk would compete in a market categorized as
a)
Fragmented
b)
Specialization
c)
Stalemate
d)
Volume
39.
Market research where you do it all yourself is...
a)
Qualitative Data
b)
Quantitative Data
c)
Primary Research
d)
Secondary Research
40.
The first step in the benchmarking process is to...
a)
identify who to benchmark again
b)
gather/ exchange information
c)
analyse data (using quantitative methods)
d)
identify what the company needs to benchmark
41.
Stage of the PLC when the rate of growth slows down significantly, sales become flattening
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
42.
Which core activities of a value chain is this?
a)
Customer Service
b)
Operations and Manufacturing
c)
Outbound Logistics
d)
Marketing and Sales
43.
"Desk Research" is categorized as a ................... technique in a a Market Research
a)
Company Record
b)
Off the Peg
c)
Tailor Made
d)
Useless
44.
a Focus group is a Quantitative Research
a)
True
b)
False
45.
Lamborghini and Ford would be in the same strategic group
a)
True
b)
False
46.
Useful tool for analyzing current activities of competitors. Porter (1985) identifies five primary activities in the....
a)
Macroenvironment
b)
Microenvironment
c)
Value-Chain
d)
Retailing
47.
Measuring your company’s strategies and operations against ‘best-in-class’ companies, inside and outside the market
a)
Market Research
b)
Microenvironment
c)
Benchmarking
d)
Porter
48.
What is SCA
a)
Summary of Competitors Abroad
b)
Sustainable Competitive Advantage
c)
Subscription to Competitors Advantages
d)
Summary of Competitors Advantages
49.
Which core activities of a value chain is this?
a)
Customer Service
b)
Operations and Manufacturing
c)
Outbound Logistics
d)
Marketing and Sales
50.
In strategy, what characteristics are referred to the Market
a)
Threats and Opportunities
b)
Strengths and Opportunities
c)
Opportunities
d)
Weaknesses and Threats
51.
The overall goal of the value chain is to deliver..
a)
max. value for the min. cost creating competitive advantage.
b)
max. awareness of the marketing strategy
c)
min. effort to gain more customers
d)
max. capacity improvement
100 %
