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Worksheets

G11PoMCT

Total questions: 30

Worksheet time: 45mins

Name
Class
Date
1.
What is not linked to place?
a)

Where the shop is

b)

Where the materials are

c)

What the product is

2.
All of the following are low cost advertising methods EXCEPT
a)
word of mouth
b)
business cards
c)
flyers
d)
tv commercials
3.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy
4.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
5.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
6.

Which of the following is an example of an end user?

a)

A teenager buying her/his first car

b)

A manager buying office supplies

c)

A farmer buying seed for crop that will be sold at market

d)

A restaurant owner buying a new oven for the restaurant’s kitchen

7.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

8.

This is the Channel that goes from Producer to Consumer

a)

Direct

b)

Indirect

c)

Sales Agent

d)

None of the above

9.

How/where a product will be distributed

a)

Price

b)

Place

c)

Promotion

d)

Product

10.
The Promotion Mix is used to:
a)
design a product
b)
tell people about what you are selling
c)
conduct a transaction
11.
Contests and Coupons are examples of Advertising
a)
True
b)
False
12.
A newspaper article is an example of Public Relations
a)
True
b)
False
13.
Personal Selling is cheaper than selling on the internet.
a)
True
b)
False
14.

Check two effective advertising media for a trendy shoe store:

a)

Social media.

b)

Online marketplace.

c)

Newspaper.

d)

Influencers.

15.

A small amount of product is offered to the customer for trial is called ________

a)

Product combination

b)

Sample

c)

Coupon

d)

Rebate

16.

Which of the following represent a sales promotion technique?

a)

b)

c)

d)

17.

What are 3 things pricing may be based on?

a)

Product, promotion, and service

b)

Cost, Demand, and Competition

c)

Cost, Demand, and Customers

d)

Price, Promotion, Professionalism

18.

Which of the following is NOT an internal factor that affects price ?

a)

Consumer

b)

Product differentiation

c)

Marketing-mix strategies

d)

Organization

19.

Product is anything in the form of good.

a)

A.True

b)

B.False

20.

The Product That Appeal to a very Large Market Segment.

a)

A.Convenience Product

b)

B.Shopping

c)

C.Specialty Product

d)

D.Unsought

21.

It is the key ingredient in the Production of higher-order product.

a)

A.Raw Material

b)

B.Process Materials

c)

C.Equipment

d)

D.Basic Components

22.

Name the process of creating a unique name and image for a product in the minds of consumers?

a)

Product positioning

b)

Repositioning

c)

Branding

d)

Labelling

23.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
24.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
25.

Select the best which 7P Concept suits the related with retail, wholesale, mail order, psychological, cost-plus and lost leader?

a)

Process

b)

Price

c)

Product

d)

Place

26.

By referring to the diagram, which analysis is related to it?

a)

SWOT

b)

7P Concept

c)

Unique Selling Point (USP)

27.

Which of the following elements are not related in creating products ?

a)

quality

b)

price

c)

conveniences

d)

experiences

28.

One of the three P's in marketing mix which plays a vital role in servicing customers even though the entrepreneur sells only physical goods

a)

packaging

b)

people

c)

process

29.

"Public relations" and "Personal selling" are part of…

a)

PROMOTION

b)

PRODUCT

c)

PHYSICAL EVIDENCE

d)

PLACE

30.

It refers to the physical appearance of how product is presented.

a)

Packaging

b)

Container

c)

Boxes

d)

Wrapper