'A set of buyers sharing common needs or characteristics that the company decides to serve’. This statement refers to______.

'The set of all actual and potential buyers of a product or service’. This statement refers to _______.

A business will offer the same products to all consumers and promote them in almost the same way. This refers to>>>>.

__________ involves marketer aiming product at a particular, often tiny, segment of a market.

“The act of dividing the markets into specific groups of consumers/buyers who share common needs and who might require separate products/and or marketing mixes”. This is the definition of _____.

“The act of designing an offer so that it occupies a distinct and valued place in the minds of the target customers” is the definition of _______.

“The act of developing measures of segment and selecting one or more of the market segments to enter” is the definition of _____.

Geographical segmentation is dividing a market into different units such as ____________.

These are the bases of demographic segmentation, EXCEPT _______.

Cola Zero is a no calorie cola that is targeted at health-conscious consumers. Therefore, Coca cola is using ________ segmentation.

When Burger King targets different groups from children and teens to adults and seniors with different ads and media, it is practicing __________segmentation.

A manufacturer of photographic equipment segments the camera market by use: family and personal, hobbyist, professional, and scientific. In order for this segmentation scheme to be successful, all of the following criteria must be met EXCEPT:

Damia produces children clothing, targeting first -time mothers in the baby boomer generation. Damia uses demographic segmentation variables.

Early to Rise hot air balloon company targets people who are adventurous and funloving. This is an example of .