If you are a ________________________ then Google Analytics is probably the most important tool you can learn to use.

Google Analytics is the _____________ for web analytics and it's a requirement to apply for any digital marketing or advertising position.

Without analytics in place, you're ____________. Peter Drucker - "If you can't measure it, you can't improve it."

Each period of activity is called a “____________ .”

To collect data, a small piece of ____________ is added to each page on a website.

Google Analytics uses a ___________ (a small bit of text stored in the browser) to generate a random ID to distinguish between new and returning visitors and tie all the activity of a visitor into a single visit.

Step 1 to Set Up Google Analytics

Step 2 to Set Up Google Analytics

Step 3 to Set Up Google Analytics

Step 4 to Set Up Google Analytics

A reporting _____ is the level in an Analytics account where you can access reports and analysis tools.

An __________ is your access point for Analytics, and the top-most level of organization

A _____________ is a website, mobile application or device. You can add up to 50 properties to each Analytics account.

It's best practice to leave this original view unchanged, so that you always have a ___________ of the raw data

For ____________, if you consistently need to look at a particular subset of the data (e.g., visits from US), then it is much easier to have a view that is dedicated to that data.

For _________ reasons you might give the editorial team access to analytics reports about the company blog, but restrict access to sensitive data (e.g, Ecommerce data)

For ________ , you might filter data like spam traffic or internal traffic.

This view should be left unfiltered and untouched. That way you can always go back to all of the data that has been collected if you need to and not risking anything getting lost.

This is the place for testing new filters, to see how your traffic gets affected before you add them to your main view. By testing first, you can make sure you are not filtrating any visitors that you otherwise would expect to show up and leaves you with more reliable data.

This is your main view, the one you should use to read your data day to day. You add your already tested filters here.

Which report helps you understand which kinds of mobile devices were used to visit your website?

What type of data does Google Analytics prohibit you from collecting?

Which reports require the activation of Advertising Features?

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

Where should the Analytics tracking code be placed in the HTML of a webpage for data

collection?