Identify the dominant appeal: "You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years thinking about what would have happened if you just jumped when you had the chance?"

Identify the dominant appeal: ""The veterinarian says that a Golden Retriever will be the perfect match for our active family lifestyle."

Identify the dominant appeal: "They’ve worked against everything we’ve worked so hard to build, and they don’t care who get hurt in the process. Make no mistake, they’re the enemy, and they won’t stop until we’re all destroyed.

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

This ad is an example of which rhetorical appeal?

An advertisement that uses this will try to get you to see the company as reliable, honest, and credible.

This ad is an example of which rhetorical appeal?

"Ladies and gentlemen of the jury: we have not only the fingerprints, but the lack of an alibi, a clear motive, and an also expressed desire to commit the robbery… We also have a video of the suspect breaking in. The case could not be more open and shut."

"You know her - she's taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

"Order now, before time runs out!" is an example of which rhetorical appeal?

What is the definition of Logos?

This ad is an example of which rhetorical appeal? 

Which rhetorical appeal is being used in this advertisement?

After using your phone in class WAY too much, your teacher finally called home about your phone use. When you got home and your mom threatened to ground you from your phone and you said “Mom, what if there is a gunman at school, and I have no way to communicate with you aside from my phone?”

What rhetorical strategy did you use to persuade your mom to let you keep your phone?

Which rhetorical appeal is being used in this advertisement?

You are trying to convince your teachers to stop assigning homework. You mention how studies have shown that there is not a clear link between homework and student achievement.

Which rhetorical appeal are you using to try to convince your teachers to stop assigning homework?

The three rhetorical appeals are...

Match the definition to the appropriate appeal: appeal with credibility

When someone tries to persuade us by appealing to our emotions...

Which appeal is that?