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WorksheetsTTS Ad Optimization
Total questions: 10
Worksheet time: 5mins
1. Allow businesses to promote their TikTok Shop products in For You Page (FYP) by leveraging short form video creatives
VSA
LSA
BSA
ISA
2. We ___ pitch advertiser to pitch LSA and VSA at the same period.
May
May not
Maybe
May Yin
3. "50x CPA as their budget to pass the learning phase."
Advertiser may
Spread around 50xCPA/more and divide the budget daily throughout a WEEK of campaign duration
Use 50xCPA as their DAILY budget
No need use 50xCPA
4. If advertiser do not know what amount to insert as his ROAS in bidding section;
get advertiser to refer from previous campaign ROAS number on TikTok Ads Manager (if he has one)
get advertiser to refer to previous campaign from other ad manager
get advertiser to refer to his marketing manager
get advertiser to first run campaign use lowest cost bidding strategy, and refer to ROAS number from the campaign as reference for the future campaign
5. "Pay/Salary day, Festive Season, Single day (1/1, 2/2, 3/3, 4/4, 5/5 etc)."
Select the category of the pitching points above.
Scheduling & Creative
Dayparting & Nightparting
Behavior & Omnivore
Budget & Friendship
6. Creatives that used by the advertiser must be relevant with their objective of what they want to achieve on TikTok Ads Manager.
True
False
7. We ___ deliver LSA, VSA, and Community Interaction at the same time to gain more results, organically and their GMV.
May
May not
Maybe
May Yin
8. Providing testing creatives to identify which are the winning ads are important for ___
all level advertisers
new advertisers only
intermidiate advertisers only
no one
9. Select the most logical campaign/advertising objective setup for TikTok Shop
Comm interaction - Keep it running, Product Sales [LSA VSA] for 14 days
Reach 5 days, Traffic 8 days, App Install 3 days
Comm interaction - Keep it running, Product Sales [LSA VSA] for 7 days
Comm interaction - Keep it running, Product Sales [LSA VSA] - Upper funnel for 7 days, Lower funnel for 7 days
10. Shop activity is the source advertiser may utilize to create
Custom Audience
Lookalike Audience
Look, Audience!
