WorksheetsWeek 5: Survey and Type of Variables
Total questions: 16
Worksheet time: 8mins
Name
Class
Date
1.
A survey is a method of gathering data that is based on communication with all individuals in the target population
a)
True
b)
False
2.
Errors are common to all types of survey.
a)
True
b)
False
3.
Asking the respondent ‘Why do you prefer to shop at David Jones?’ is an example of a structured question.
a)
True
b)
False
4.
When a participant conceals information to avoid embarrassment, they cause a response bias in the data.
a)
True
b)
False
5.
When a respondent tells an interviewer his income is $40K(because he is embarrassed to admit that it was $20K), it is
a)
nonresponse error.
b)
auspices bias
c)
social desirability bias.
d)
extremity bias.
6.
Which type of bias is likely to occur when respondents are interviewed by companies that they hold in high esteem?
a)
Social desirability bias
b)
Auspices bias
c)
Extremity bias
d)
Acquiescence bias
7.
To investigate fashion shopping habits, we conduct mall intercept interviews with female shoppers during the day, ...
a)
Interviewer error is likely to occur
b)
Data-processing error is likely to occur
c)
Sample-selection error is likely to occur
d)
Interviewer cheating is likely to occur
8.
Which of the following statements about internet surveys is false?
a)
it allows researchers to sample a large audience from around the globe.
b)
Even with internet surveys, self-selection bias may still exist.
c)
It allows researchers to personalise individual messages on questionnaires.
d)
Respondents can be assured that personal information will remain private
9.
Personal interviews are often anonymous.
a)
True
b)
False
10.
Of the following survey methods, which is the most costly approach?
a)
Mail survey
b)
Telephonic interview
c)
Door to door personal interview
d)
Internet survey
11.
If a respondent is asked to select the suburb they live in, this is best described as a(n) _______ scale.
a)
nominal
b)
interval
c)
ordinal
d)
ratio
12.
If a respondent is asked to select the number of Facebook friends, this is best described as a(n) _______ scale.
a)
nominal
b)
interval
c)
ordinal
d)
ratio
13.
If a respondent is asked to select how satisfied she is with her job (1-10), this is best described as a(n)... scale.
a)
nominal
b)
interval
c)
ordinal
d)
ratio
14.
If a respondent is asked to select the Faculty that they study, this is best described as a(n) _______ scale.
a)
nominal
b)
interval
c)
ordinal
d)
ratio
15.
INTERVAL, RATIO, and CONTINUOUS variables can have metric measurement and be treated as metric (numerical) variables.
a)
True
b)
False
16.
I am conscious about the quality of the products that I buy. Strongly disagree (1) ... Strongly agree (5)
a)
Example of categorical scale.
b)
Example of a ratio scale.
c)
Example of Likert scale.
d)
Example of bipolar scale.
100 %
