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WorksheetsMarketing Teacher Made 2023
Total questions: 50
Worksheet time: 36mins
Marketing links producers to
Distributors
Retailers
Marketers
Customers
Marketing is described as creating
Exchanges
Needs
Advertisements
Gaps
Which of the following is a marketing activity:
Balancing customer needs with wants
Leading a project team
Communicating with customers
Lowering operational expenses
The purpose of communicating with customers is to
gather participants for a survey.
befriend customers.
determine prices.
attract customers' interest.
Of the following, which is a durable good:
Coffee Mug
Insect repellent
Hamburger
Lip balm
Which marketing function involves determining where products will be sold?
Channel Management
Servicing
Promotion
Selling
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
Selling
Promotion
Pricing
Purchasing
Which function of marketing determines how much gross profit a business will make on a good or service?
Channel management
Risk management
Pricing
Promotion
Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a
market segment.
resource.
target group.
market.
A target market can be described as the
sample of the market.
group of customers the business seeks to attract.
direction the market is headed.
way a business draws its customers.
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using
mass production.
market segmentation.
mass marketing.
demographic segmentation.
The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business engaged in
mass marketing.
industrial marketing.
market domination.
market segmentation.
Sorting customers by their physical and social characteristics is called ___________ segmentation.
psychographic
demographic
behavioral
statistical
A goal can be evaluated to determine its
advantage.
progress.
success.
benefit.
Balancing value and satisfaction for the customer is part of which element of marketing?
Promotion
Price
Product
Place
1. Is there any type of anonymous, one-way paid communication with the company's name on it?
communications
sales promotion
advertising
customer service
3. A form of advertising in which businesses directly communicate with customers rather than through a third-party medium is called…………………
direct marketing
integrated marketing
personal selling
public relations
2. A company's total marketing communications mix is a unique combination of advertising, sales promotion, public relations, personal selling, and direct marketing tools used to convey the value to customers and establish relationships with them. This is also known as
direct marketing
integrated marketing
promotional mix
competitive marketing
5. what are the types of sales promotion?
coupons
product samples
point-of-purchase displays
all of the above
9. Radio is a mass medium.
TRUE
FALSE
Newspapers, TV, radio, magazines, billboards, etc. are examples of...
Advertising
Publicity
Sales Promotion
Personal Selling
There are three goals of communicating with clients for promotion. Which is not one of these three reasons?
to create sales
to persuade buyers
to inform potential buyers
to identify new markets
A college student goes door to door selling children’s books. This is an example of...
Advertising
Publicity
Sales Promotion
Personal Selling
Which of the three reasons to use promotion is this?
To inform
To remind
To persuade
Ellen works at a golf course. During the summer, she drives a golf cart around the course, selling cold drinks and snacks to the golfers. It’s a beautiful day, and the course is especially crowded. Ellen offers one golfer a cold drink, and she replies, “Well, I guess I’ll have time, since the play is so slow. It’s not very fun to have to wait so long between holes. Who is running this course? You always set your tee times way too close together!” Ellen’s customer is
suspicious
argumentative
complaining
leave-me-alone
Before a salesperson can sell a product, s/he must
purchase it for his/her own use.
learn about the competition.
find potential customers.
acquire knowledge about it.
If there is a small supply of the product, but the quantity demanded is high the price will usually be (a)
When companies set prices, the government and social concerns are two _____ affecting pricing decisions.
external factors
internal factors
demand curve
cost
True or False: How a company prices their products will impact their company image.
True
False
With what do customers associate price?
quality
discounts
comfort
location
What might happen if a business's customers feel that they are NOT getting the most value for their money?
sales increase
customers spend money elsewhere
customers purchase more
sales remain the same
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product
depth.
mix.
width.
consistency.
Kellogg's Froot Loops, General Mills' Chex, and Post Honey Bunches of Oats are all examples of
product brands.
trade characters.
brand marks.
generic items.
Corinne, a product/service manager, is in charge of figuring out her product's cost of production, as well as making plans for packaging, labeling, brand name, promotion, and distribution. Which step of the new-product development process is Corinne working on?
Test marketing
Commercialization
Product development
Idea generation
Product/Service management plays an important role in marketing because it affects a business's strategy to create a certain impression of a product in the minds of customers. This strategy is known as
project management.
licensing.
idea screening.
positioning.
What can help product/service managers predict whether a new product will be successful before a business makes a major investment?
Company goals
Product life cycles
Market research
Product monitoring
How many steps are there in the selling process?
3
6
9
5
Which of the following is an easy way to show respect to customers?
When addressing a customer, use his or her first name.
Stop talking
when the customer begins to speak.
Return calls or e-mail messages at your own convenience.
Avoid eye-contact with the customer lest he or she is offended
If you are helping a customer and see another customer waiting,
demand that they wait their turn
ignore them
politely acknowledge them and let them know you will help them soon
None of the above
Which of the following is most likely to help in calming an angry customer when face to face?
Crossing your arms
Rapid nodding of the head
Slow nodding of the head
Smiling
Jill works behind the counter at a fast-food restaurant. The restaurant prides itself on great food and quick service. Right now, a man is staring up at the menu trying to decide what he wants to order, and a line is quickly forming behind him. Jill asks, “May I take your order?” but he remains silent. This customer is
complaining
suspicious
dishonest
slow/methodical
One of the most important ethical responsibilities of a product manager is
making a profit for the company at all costs.
balancing the company's budget every year.
creating effective product advertising campaigns.
ensuring the safety of the company's customers.
