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WorksheetsADS301 - QUIZ 2
Total questions: 50
Worksheet time: 1hrs 15mins
Google Lighthouse score a website accessibility based on some factors, such as:
A sufficient contrast ratio between background and foreground colors
Links have a discernible name
Form elements have associated labels
All of above
What are the characteristics of a 302 redirect?
Redirect is in place for a limited time & should not transfer trust
A redirect that pass authority from page to page
Used when performing site maintenance
Used to fix code 404
What is an XML sitemap?
A file intended to be read by search engine robots.
Lets search engine bots analyze content more logically
A file intended to read by website visitors
Indicates extra data about a page: when the page was last updated, how often the page changes, page importance in relation to other pages on your site
User-friendly and contain keywords
No longer than 75 characters
Should not be longer than 3 subfolder
Front loaded keyword
Star | trà lên men và 7 công dụng tuyệt vời
Công dụng tuyệt vời của trà lên men STAR Kombucha
Kombucha - trà lên men và 7 công dụng tuyệt vời | STAR
Which of the following are best practices to optimize a Title Tag for SEO? (Select all that apply.)
Make sure Title Tag accurately and concisely describes your page.
Put keywords at the end of a Title Tag.
Only use important keywords in Title Tag.
Aim to make Title Tag no longer than 75 to 140 characters in length.
Which of the following meta-data are not important to on-page SEO?
Meta descriptions
Meta keywords
Title tags
URL
What IS NOT a best practice for optimizing content?
Use synonyms for keywords
Repeat your keyword often
Link to other related websites
Add images and other resources
Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?
String long tail keywords one after the other throughout the site regardless of how they make sense contextually.
Determine a site's keyword and use it repeatedly throughout the website.
Determine a site's keyword and then use words and phrases related to or synonymous with the focus keyword.
On-page Optimization includes focusing on various elements in the code of the page. Technical SEO optimizes the content of your site.
True
False
Meta keywords are no longer used in most search engine algorithms.
True
False
Which of the following are ways to best use Meta Descriptions for on-page optimization strategy? (Select all that apply.)
Aim to keep meta descriptions under 160 characters in length.
Accurately describing the summary of the content.
Repeat keywords constantly
Separate keywords with hyphen when using multiple keywords
Which of the following is a recommended method to gather user insights for persona development?
Surveying existing customers
Purchasing email lists
Copying competitor personas
Ignoring user feedback
Which of the following is a best practice for optimizing a title tag?
Place the brand name at the start
Use special characters for emphasis
Keep it under 60 characters
Include more than ten keywords
A meta description for a golf course lacks a call to action and exceeds 160 characters. Based on the lesson, how should it be optimized? (Check all that apply)
Reduce length to 150–160 characters
Include a call to action
Add special characters
Incorporate relevant keywords
A website’s meta description is 600 characters long. Based on the lesson, what is the likely consequence?
It will improve keyword rankings
It will be cut off or replaced by Google
It will increase social media shares
It will prevent page indexing
Which of the following is a key area of SEO focused on optimizing elements within a webpage?
Technical SEO
Off-page SEO
Social Media SEO
On-page SEO
How many H1 tags should a page ideally have for optimal onpage SEO?
Multiple H1s for keyword emphasis
No H1 tag
1 H1 tag per page
At least 3 H1 tags
What best demonstrates proper use of a 301 redirect in a website migration?
Consolidating outdated pages into one new page, preserving link equity and removing old canonical tags
It may lose ranking history and authority
Redirecting a single page without updating the sitemap or notifying search engines
It conflicts with meta tags
Which type of search query is used when a user searches for a specific website or brand?
Informational
Transactional
Navigational
Evaluational
What is a characteristic of long-tail keywords?
High competition and broad focus
Low search volume and high specificity
Used only in navigational queries
Difficult to convert users
In which stage of the search process is a user most likely to use a broad query like “best computers to buy”?
Purchase
Evaluation
Awareness
Preference
A client wants to rank for “cars.” What should an SEO professional recommend? (Check all that apply)
Focus only on the head term “cars”
Target long-tail keywords like “SUV cars for family trip”
Buy ads with keyword “cars”
Create content for related question-based queries
What is the primary goal of keyword research in SEO?
To optimize website design
To understand user search behavior and target relevant terms
To increase social media engagement
To improve server performance
Which factor is NOT considered when selecting potential keywords?
Relevancy
Intent
Competitiveness
Website color scheme
Which of the following are steps in competitive keyword analysis? (Check all that apply)
Select keywords based on relevancy and intent
Identify top competitors for the keywords
Evaluate competitor strengths and weaknesses
Optimize website code structure
Which factors should be analyzed for competitors’ pages? (Check all that apply)
Server response time
Page authority
Content quality
Domain authority
Why is it important to avoid using similar keywords on multiple pages?
It improves page load speed
It prevents pages from competing with each other
It reduces search volume
It increases bounce rates
What is the significance of using alt text for images in SEO?
It has no impact on SEO
It is used for social media sharing
It increases the loading speed of the page
It helps search engines understand the content of the image
Which of the following is a common mistake in keyword optimization?
Researching keywords before content creation
Using keywords in headings
Using too many keywords in a single page
Focusing on long-tail keywords
What is the purpose of a sitemap in SEO?
To provide a roadmap for search engines to crawl the site
To improve website design and user experience
To increase social media visibility
To enhance the site's loading speed
What does the term 'bounce rate' refer to in web analytics?
The percentage of visitors who leave the site after viewing only one page
The total number of visitors to the site
The average time a user spends on the site
The number of pages viewed per session
