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WorksheetsSports and Entertainment Marketing Course Assessment
Total questions: 34
Worksheet time: 17mins
A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.
Selling
Industrial Marketing
Sports Marketing
Advertising
This term is used to describe all potential customers who have the desire and ability to purchase a business’s products
market
sales zone
consumer
industry
This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants
Selling
Marketing
Advertising
Globalization
Involves determining the best way to get products or services to customers
Distribution
Pricing
Marketing-information Management
Product/Service Management
Uses advertising and other forms of communication to distribute information about products or services
Promotion
Financing
Selling
Marketing
This is the process of establishing and communicating to customers the value of goods and services
Distribution
Pricing
Marketing-information management
Product/Service Management
This is a specific group of consumers an organization selects as the focus of its marketing plan
Customer mark
industrial target
target market
financial goals
The NFL generates more than $13 billion in sales each year. This money comes from ticket sales only.
True
False
Which of the following statements best describes the target market for a Taylor Swift concert?
Pre-teen and teenage Caucasian females
Mid-to-late 20’s Caucasian males and females.
50-60 year old Hispanic males & females
30-45 year old Asian American females
The marketing mix, also known as the elements of marketing, consists of
production, selling, distribution, & merchandising
product, selling, distribution, & advertising
producing, transporting, displaying, & selling
product, price, place, & promotion
A product can be a good or ______________.
need
want
service
product
Sports and entertainment largely satisfies the __________ of customers.
wants
needs
wishes
thoughts
The ___________ is the amount that customers pay for products.
Disposable Amount
Value
Price
Discretionary Amount
This element of the marketing mix involves the locations and methods used to make products available to customers
Promotion
Place/Distribution
Price
Production
This element of the marketing mix describes the ways to make customers aware of products and encourage them to buy
Promotion
Price
Production
Place/Distribution
The iTunes Store allows consumers to purchase music and download it directly to their device. This is an example of which element of the marketing mix?
Promotion
Place/Distribution
Price
Product
Personal training and sports instruction are good examples of _________ a service in the area of sports.
Promoting
selling
Price
Product
Part of a business which serves to enhance the image of a business or organization
Public Relations
Public Relations Specialists
Press Conference
Press Release
individuals who must inform the public of new events such as company news, promotions or mergers
Public Relations
Public Relations Specialists
Press Conference
Press Release
short, written forms of communication which are issued by an organization
Public Relations
Public Relations Specialists
Press Conference
Press Release
forum opened to the press where the representative of an organization often offers a statement then answers questions posed by the audience
Public Relations
Public Relations Specialists
Press Conference
Press Release
publicity that can lose business, cost money and tarnish a company’s image
Gossip
Negative
Philanthropy
Damage Control
handling events which have the potential to generate negative publicity
Gossip
Negative
Philanthropy
Damage Control
informative pieces put together on behalf of a company or product and distributed to news stations
newsletter
news release
statement
Tweet
Which of these is NOT true about promotions?
Promotion is any form of communication that a company uses to inform, persuade, or remind consumers about its products, services, or even itself.
Promotion is a form of the communication process by which a company sends its message via a message channel to potential customers.
Promotions can include advertising, public relations and direct marketing
Promotions primary objective is not to generate sales.
At which stage of the lifecycle do sales rise at the fastest rate?
development
growth
decline
maturity
At what stage of the lifecycle are mobile phone apps?
growth
maturity
decline
introduction
In which stage of the lifecycle are competitors most likely to enter the market?
decline
maturity
introduction
growth
At what stage of the lifecycle are CDs?
decline
development
growth
maturity
Branding is
the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
Where does the money come from in Sports? (click all that apply)
Fan based revenue and TV deals
Merchandising
Advertising and corprate sponsorships
Charity/Donations
Why do some organizations or countries "sportswash?"
To hide negative aspects of their organization/culture
To wash their image in the public eye
To improve their public image
To be famous
What trends are we seeing in social media sports marketing? (Select all that apply)
Short form video
User-generated content
Interactive content
eCommerce capabilities
What's the most popular platform for athletes and sports teams to conduct their social media marketing?
Youtube
Linked In
