WorksheetsCHAPTER 7 MANAGING KEY FUNCTION OF ENTERPRIES PART 1
Total questions: 20
Worksheet time: 7mins
In planning and and implementing strategy, marketing managers rely on four basic component. Which of the following component is not true?
pricing
product
place
planning
A goods, services or an idea that is marketed to fill customer’s need and want. This statement suit with ...
product
planning
promotion
price
Volvo automobiles provide newer, better safety features to set them apart from competitors. safety features to set them apart from competitors. This is the strategy to ...
attract consumers.
compete with their competitor
upskilling their employees
provide more job oppurtunities
Process of determining what a company will receive in exchange for its products. This definition suit with
pricing
product
promotion
profit
Profit-maximizing, is the objectives of ...
product
pricing
promotion
place
•Any techniques designed to communicate information about products to the consumers. The statement can best be referred as ...
promotion
profit
operation
strategy
•To increase sales.
•To communicate information.
•Position the products
The above statements are referred to ...
objective of place
objective of promotion
objective of product
objective of selling
Combination of distribution channels by which a firm gets its products to end users.
The above statement is suit with ...
promotion
selling
operation
place
individuals and firms who help to distribute a producer’s good by either moving the goods or providing information that stimulates the movement of goods to customers.
This is a/an ...
promoter
competitors
intermediaries and distribution channel
salesman
The position of a marketing manager in the hierarchy of management in a large organization is in ...
top level management
middle level management
first level management
non-managerial level of management
The main objective is to increase a firm’s value and thus maximize the shareholder’s wealth. This statement illustrates the objective of ...
marketing
promotion
product
finance
A Financial Manager is responsible for ...
recruiting a new staff
Dispersal of a firm’s financial resources.
set a short term and long term strategies
Planning and controlling the acquisition and
Every company needs money to spend on material, wages and building equipment, and to survive.
True
False
Two (2) types of expenditure are ...
short term
medium term
long term
A numerical plan for allocating resources to specific activities. This statement can best be referred as ...
planning
marketing
financing
budgeting
Plan income and expenses from the beginning of the business until it becomes profitable. This is a .....
operating budget
start-up budget
cash budget
overall budget
To deal with some risks, both business and individuals may choose to ...
save some money for future risks
purchase an assets
purchase a medical card
purchase an insurance policy
Fee paid by a policyholder for insurance coverage is known as ...
insurance
insurance contract
premium
policy holder
The insurer must be able to use statistical tools to forecast the likelihood of a loss. For example, an auto insurer needs information about the number of car accidents in the past year to estimate numbers and types of accidents into expected dollar losses. This statement is best for ...
casualty
predictability
verifiability
Casualty in determining the insurable and uninsurable risk means, a loss must result from an accident, not from an intentional act by the policyholders.
True
False
