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WorksheetsINTERNATIONAL MARKETING CHANNEL
Total questions: 15
Worksheet time: 8mins
A distribution channel is the network of _______ through which a good or service passes until it reaches the _________.
businesses:
intermediaries
intermediaries; end consumer
end consumer; intermediaries
end consumer; businesses
Distribution channels can be short or long, and depend on the number of intermediaries required to deliver a product or service.
TRUE
FALSE
The THREE (3) types of channel of distribution structures include;
Export-oriented Distribution Structure
Import-oriented Distribution Structure
Japanese Distribution Structure
Trends: Traditional to Modern Structure
Import-oriented distribution structure is also known as the traditional structure.
TRUE
FALSE
In the (a) distribution structure, there are many small middlemen dealing with many small retailers.
The Internet may be the most important trend affecting distribution.
TRUE
FALSE
__________is an industry term referring to the integration of online and offline shopping experiences.
Digital Retail
Virtual Reality
Augmented Reality
New Retail
New Retail combines both offline and online shopping experience. The example of New Retail is __________.
Amazon Go
Shopee
Go Shop TV Channel
These are the positive impacts of e-commerce on international distribution system, EXCEPT;
Reduces procurement costs
Allows better supply-chain management
Privacy and security
Makes possible tighter inventory control
It refers to a foreign company having exclusive rights to distribute a company’s product in the foreign market or specific area.
Foreign Distributor
Foreign Retailer
Export Broker
Resident Buyer
It is a retailing company in a foreign country engaged by the foreign distributor concerning dealing and selling of company’s products.
Foreign Distributor
Foreign Retailer
Export Broker
Resident Buyer
A ______ is an independent agent located near a highly centralized production industry involved in buying products on behalf of an importer.
Foreign Distributor
Foreign Retailer
Export Broker
Resident Buyer
_____ is the financial requirements in setting up a channel system. The international marketer’s financial strength will determine the type of channel and the basis on which channel relationships will be built.
Customer
Competition
Character
Capital
Channels used by competitors may make up the only distribution system that is accepted both by the trade and by consumers. This statement is referring to which factor affecting the channel?
Customer
Competition
Character
Capital
The type of good will have an impact on the design of the channel. This statement is referring to which factor affecting the channel?
Customer
Competition
Character
Capital
