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Mass Communications Final Review

Total questions: 75

Worksheet time: 38mins

Name
Class
Date
1.

News serves which mass communication function?

a)

Atmosphere assessment

b)

Surveillance

c)

Environment scanning

d)

Reportage

2.

Which milestone in the evolution of human communication created a "Communal Reservoir of Images"?

a)

Telegraph

b)

Language

c)

Photography & Motion Pictures

d)

Printing

3.

One of the four functions of mass communication for society is:

a)

Evaluation

b)

Relaxation

c)

Socialization

d)

Irritation

4.

Distortion that can interfere with clear communication is called:

a)

Feedback

b)

Digital

c)

Noise

d)

Analog

5.

What is the primary goal of most U.S. mass media?

a)

Making a profit

b)

Providing news and information to the masses

c)

Entertaining a great number of people

d)

Providing a forum to exchange ideas

6.

Mass Communication:

a)

Allows for the most direct feedback of all types of communication

b)

The process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audience.

c)

Involves a direct sharing of experience between two people

d)

Is the same as intrapersonal communication

7.

Any person who has control over material that gets to the public or is kept from the public eye is a:

a)

Director

b)

Cinematographer

c)

Gatekeeper

d)

Reporter

8.

In the basic communications model the term which describes the process of the listener or receiver communicating his or her reaction back to the sender is:

a)

Frequency

b)

Noise

c)

Feedback

d)

Channelizing

9.

Combining the functions of two or three devices into one mechanism is:


a)

Corporate convergence

b)

Educational convergence

c)

Device convergence

d)

Operational convergence

10.

Online communications that use special techniques that involve participation, conversation, conversation, sharing, collaboration, and linkage.


a)

Linkage

b)

Social Media

c)

User-Generated Content

d)

Audience Control

11.

Slightly different versions of the same magazine that are sent to different regional areas are called:

a)

Split-Runs

b)

Demographic-Runs

c)

Digital-Strategies

d)

Split-Strategies

12.

People who pick-up a copy of a magazine at the doctor's office, at work, or while traveling are called:


a)

Demographic Audience

b)

Pass-Along Audience

c)

Primary Audience

d)

Distribution Audience

13.

People who subscribe to the magazine or buy it at a newsstand are called:


a)

Pass-Along Audience

b)

Distribution Audience

c)

Primary Audience

d)

Demographic Audience

14.

The paperback boom started during the Civil War when soldiers had time and read:


a)

Yellow Tabloids

b)

Dime Novels

c)

Penny Press Stories

d)

Dollar Thrillers

15.

The magazine industry depends on the ABC for information about who is reading the publication. ABC is:


a)

Analysis Based Circulation

b)

Assessment Based Conclusion

c)

Audit Bureau of Circulation

d)

Agency for Book Counting

16.

The most important stories in a newspaper appear:


a)

Front page, below the fold

b)

Front page, above the fold

c)

Before the jump

d)

After the jump

17.

This  period marked the beginning of an era that openly supported a particular party, fraction or cause.


a)

Yellow Journalism

b)

Political Press

c)

Jazz Journalism

d)

Penny Press

18.

The sensationalist, muckraking newspapers which dominated news stands in the late 1800s were called:


a)

Yellow Journalism

b)

Political Press

c)

Jazz Press

d)

Penny Press

19.

A published statement that criticizes the government is"


a)

Seditious Libel

b)

Shield Law

c)

Gag Rule

d)

Trespassing

20.

The mass appeal press of the early 19th century was called:


a)

Political Press

b)

Penny Press

c)

Jazz Press

d)

Yellow Journalism

21.

Which movie studio was started by Charlie Chaplin, Douglas Fairbanks and Mary Pickford with a commitment to creativity?


a)

MGM

b)

United Artists

c)

Disney

d)

RKO

22.

A book, a play or any idea that might be an idea for a motion picture is called:


a)

A Property

b)

A option contract

c)

Script

d)

A grabber

23.

How many days does it take to shoot an average movie?


a)

70

b)

50

c)

22

d)

300

24.

Which was the first type of merchandise tie-in known in movies?


a)

Star Wars Merchandise

b)

Sheet Music for silent movies

c)

Happy Meals

d)

War Bonds

25.

The person in charge of actually making the film on a day to day basis is the:


a)

Grip

b)

Director

c)

Cinematographer

d)

Editor

26.

Hollywood attracted early film makers because


a)

It was far away from the eastern patent companies

b)

Government subsidies

c)

The banking industry

d)

The availability of talent agents

27.

Which of the following studios introduced sound to the motion picture industry?


a)

Warner Brothers

b)

Paramount

c)

Metro Goldwyn Mayer

d)

Fox

28.

The studio bosses appointed this man to “clean up” Hollywood in the wake of the Arbuckle scandal.


a)

Charlie Chaplan

b)

Will Hayes

c)

Harold Lloyd

d)

Mack Sennet

29.

This term refers to what happens when our eyes continue to see an image for a split second after the image has disappeared from view.


a)

Phi Phenomenon

b)

Image Transfer

c)

Transitional Sight

d)

Persistence of Vision

30.

Studio owners could exert control over independent exhibitors through this policy known as:


a)

Genre

b)

Block Buster Mentality

c)

Block Booking

d)

Distribution Alignment

31.

The early radio experimenter who is generally credited with developing the first successful wireless telegraph was:


a)

Bell

b)

Edison

c)

Marconi

d)

Farnsworth

32.

This notion says that because there are only limited airwaves, they must belong to the people and therefore be regulated by government, not owned by broadcasters.


a)

Government Intervention

b)

Freedom of Speech

c)

Regulation

d)

Scarcity of the Airwaves

33.

What Act completely erased the cap on the number of stations that could be owned in the United States by one individual or corporation?


a)

The Freedom of Information Act

b)

Radio Act of 1926

c)

Wheeler-Lea Act

d)

Telecommunication Act of 1996

34.

What radio format was created when a DJ saw a correlation between the number of times they played a record and the number or records that sold?


a)

Talk

b)

Easy Listening

c)

Top 40

d)

Country

35.

In radio, AM is an abbreviation for:


a)

Amplitude Monitor

b)

Always Music

c)

Amplitude Memory

d)

Amplitude Modulation

36.

This telegrapher is associated with the sinking of the Titanic. He then rose to become the President of RCA/NBC.


a)

De Forest

b)

Sarnoff

c)

Baird

d)

Armstrong

37.

Which inventor is considered the "father" of radio.


a)

De Forest

b)

Marconi

c)

Sarnoff

d)

Armstrong

38.

In radio, FM is an abbreviation for:


a)

Fine Mess

b)

Frequency Modulation

c)

Frequency Monitor

d)

Frequency Manner

39.

The emergence of this medium change the content, function and economics of radio.


a)

Film

b)

Television

c)

Recording

d)

Books

40.

This private nonprofit organization is funded by congress and provides financial support to Public Radio Stations.


a)

 

Federal Communication Committee


b)

 

Corporation for Public Broadcasting


c)

 

National Broadcast Communications


d)

 

Department of Broadcasting


41.

Which company is the primary source for television ratings?


a)

TRW

b)

Gallup Polls

c)

Arbitron

d)

A.C. Nielson

42.

When are television viewers subjected to the most hype?


a)

Sweep Periods

b)

Must-see nights

c)

Arbitron Days

d)

Holidays

43.

The 1st network to broadcast in color was:


a)

ABC

b)

CBS

c)

NBC

d)

FOX

44.

In television, what is the correct formula to discover the RATING of audience for a program:


a)

 

The number of households watching a program minus the number of households using TV at a particular time.


b)

 

The number of households watching a program divided by the total number of TV households


c)

 

The number of households watching a program minus the total number of TV households.


d)

 

The number of households watching a program divided by the number of households using TV at a particular time.


45.

In television, what is the correct formula to discover the SHARE of audience for a program:


a)

 

The number of households watching a program minus the number of households using TV at a particular time.


b)

 

The number of households watching a program divided by the number of households using TV (HUT) at a particular time.


c)

 

The number of households watching a program divided by the total number of TV households


d)

 

The number of households watching a program minus the total number of TV households.


46.

What famous journalist mounted a direct attack against the Red Scare and Senator Joseph McCarthy?


a)

Dan Rather

b)

Edward R. Murrow

c)

Walter Cronkite

d)

Howard Stern

47.

A television program that is produced to test a program concept before a series production order is made and put into the broadcast schedule as a series is:


a)

Demo

b)

Promo

c)

Resume

d)

Pilot

48.

A mobile-phone-sized device that consumers wear throughout the day that works by detecting identification codes that can be embedded in the audio portion of any transmission is called:


a)

Rating

b)

Share

c)

Listening Diary

d)

Personal People Meter

49.

This inventor discovered electric optics for the television systems.


a)

Charles Van Doren

b)

David Sarnoff

c)

Edward R. Murrow

d)

Philo Farnsworth

50.

This person bought the lowest ranking outlet in Atlanta (UHF channel 17) in 1970. This would become WTBS, and he is credited with creating the superstation.


a)

David Sarnoff

b)

Philo Farnsworth

c)

Ted Turner

d)

Edward R. Murrow

51.

What later became the known as the Internet was essentially created because of:


a)

Cold War fears

b)

Corporate grant from IBM

c)

A United Nations' initiative

d)

Public demand

52.

For the Internet to work computers have to speak the same language – the common language is called a 


a)

Clogs

b)

Blog

c)

Protocol

d)

Mogs

53.

The 1st real Public Relation Pioneer was:


a)

Ivy Lee

b)

Ivy Gardens

c)

Volney Palmer

d)

Jefferson Lee

54.

The method of fitting a product into the broad market in such a way that it sets itself apart from its competition is called:


a)

Consumer Awareness

b)

Positioning

c)

Product Placement

d)

Trend Setting

55.

What American Revolutionary event was considered a successful Public Relation’s event?


a)

Battle of Saratoga

b)

Boston Tea Party

c)

George Washington's crossing the Delaware

d)

Signing of Declaration of Independence

56.

Advertisements for a particular product category are classified as a:


a)

Indirect Action Ad

b)

Direct Action Ad

c)

Primary Demand Ad

d)

Selective Demand Ad

57.

Advertisements used to sell a particular brand are classified as a: 


a)

Indirect Action Ad

b)

Direct Action Ad

c)

Selective Demand Ad

d)

Primary Demand Ad

58.

This category for Online advertising has an elongated vertical banner that boarders one side of the web page.


a)

Mousetrapping Ad

b)

Skyscraper Ad

c)

Floating Ad

d)

Splash Ad

59.

This category for an online advertisement has an object that moves across the page - or moves up and down when a user scrolls.


a)

Splash Ad

b)

Skyscraper Ad

c)

Mousetrapping Ad

d)

Floating Ad

60.

To determine which media should be used, advertisers evaluate media in these four dimensions:


a)

Reach, Creativity, Efficiency and Selectivity

b)

Reach, Frequency, Selectivity and Efficiency

c)

Reach, Composition, Selectivity and Efficiency

d)

Reach, Quality, Selectivity and Frequency

61.

The Supreme Court Case that held that prior restraints are unconstitutional except in extremely limited circumstances is:


a)

Cherry v Des Moines Leader

b)

Branzberg v Hayes

c)

Near v Minnesota

d)

Sheppard v Maxwell

62.

The Supreme Court Case that set the standard for the courts’ behavior with pre-trial publicity was?


a)

Near v Minnesota

b)

Cherry v Des Moines Leader

c)

Branzberg v Hayes

d)

Sheppard v Maxwell

63.

The landmark United States Supreme Court decision invalidating the use of the First Amendment as a defense for reporters summoned to testify before a Grand Jury was:


a)

Sheppard v Maxwell

b)

Near v Minnesota

c)

Cherry v Des Moines Leader

d)

Branzberg v Hayes

64.

Freedom of the press is provided for in which amendment to the constitution?


a)

Sixth

b)

First

c)

Fifth

d)

Second

65.

An attempt by the government to censor the press by preventing it from publishing or broadcasting material is called:


a)

Veil of Ignorance

b)

Shield Laws

c)

Prior Restraint

d)

Libel

66.

The federal agency that regulates the broadcast and cable television industries is:


a)

Federal Trade Commission

b)

Federal Media Commission

c)

Commission for Broadcasting

d)

Federal Communication Commission

67.

In an effort to soften the conflict between the 1st and 6th Amendments, the Supreme Court outlined what safeguards for judges to use to protect a defendant’s rights:


a)

All of the Above

b)

Sequestering a Jury

c)

Gag Rules

d)

Change of Venue

68.

The law that gave the public the right to discover what the federal government is up to is called the:


a)

Freedom of Information Act

b)

Freedom of Discovery Act

c)

Freedom of Knowledge Act

d)

Freedom of Record Act

69.

What protects an author against unfair appropriation of his or her work?


a)

Patent Laws

b)

Authorship Laws

c)

Copyright Laws

d)

Shield Laws

70.

The Cherry Sisters learned from their Iowa libel case that:


a)

Performers must accept negative comments about their performances

b)

Performers have a right to be left alone

c)

Reviewers should be bribed before a performance

d)

Reviewers are limited to objective reporting

71.

A major difference between many professional codes of conduct (medicine, law, education) and those in mass media is that media codes are:

a)

Usually carry no sanctions

b)

Strictly enforced

c)

Always subject to legal sanctions

d)

Enforced by objective outside sources

72.

The ethical principle of morality that is typically associated with Aristotle and states that moderation lies between the two extremes is:

a)

Categorical Imperative

b)

The Principle of Golden Means

c)

Veil of Ignorance

d)

Principle of Self-Determination

73.

The ethical principle of morality that is typically associated with the thinking that stems for John Stuart Mills and states that the greatest benefit for the greatest number is:

a)

Veil of Ignorance

b)

The Principle of Golden Means

c)

Categorical Imperative

d)

Principle of Utility

74.

A news story about children sending letters to Santa Claus at the North Pole would be an example of:

a)

Documentary

b)

Hard News

c)

Investigative Report

d)

Soft News

75.

The ethical principle that was argued argued by John Rawls who stated that justice emerges when everyone is treated equal

a)

Principle of Self-Determination

b)

Categorical Imperative

c)

Veil of Ignorance

d)

Principle of Utility