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WorksheetsMass Communications Final Review
Total questions: 75
Worksheet time: 38mins
News serves which mass communication function?
Atmosphere assessment
Surveillance
Environment scanning
Reportage
Which milestone in the evolution of human communication created a "Communal Reservoir of Images"?
Telegraph
Language
Photography & Motion Pictures
Printing
One of the four functions of mass communication for society is:
Evaluation
Relaxation
Socialization
Irritation
Distortion that can interfere with clear communication is called:
Feedback
Digital
Noise
Analog
What is the primary goal of most U.S. mass media?
Making a profit
Providing news and information to the masses
Entertaining a great number of people
Providing a forum to exchange ideas
Mass Communication:
Allows for the most direct feedback of all types of communication
The process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audience.
Involves a direct sharing of experience between two people
Is the same as intrapersonal communication
Any person who has control over material that gets to the public or is kept from the public eye is a:
Director
Cinematographer
Gatekeeper
Reporter
In the basic communications model the term which describes the process of the listener or receiver communicating his or her reaction back to the sender is:
Frequency
Noise
Feedback
Channelizing
Combining the functions of two or three devices into one mechanism is:
Corporate convergence
Educational convergence
Device convergence
Operational convergence
Online communications that use special techniques that involve participation, conversation, conversation, sharing, collaboration, and linkage.
Linkage
Social Media
User-Generated Content
Audience Control
Slightly different versions of the same magazine that are sent to different regional areas are called:
Split-Runs
Demographic-Runs
Digital-Strategies
Split-Strategies
People who pick-up a copy of a magazine at the doctor's office, at work, or while traveling are called:
Demographic Audience
Pass-Along Audience
Primary Audience
Distribution Audience
People who subscribe to the magazine or buy it at a newsstand are called:
Pass-Along Audience
Distribution Audience
Primary Audience
Demographic Audience
The paperback boom started during the Civil War when soldiers had time and read:
Yellow Tabloids
Dime Novels
Penny Press Stories
Dollar Thrillers
The magazine industry depends on the ABC for information about who is reading the publication. ABC is:
Analysis Based Circulation
Assessment Based Conclusion
Audit Bureau of Circulation
Agency for Book Counting
The most important stories in a newspaper appear:
Front page, below the fold
Front page, above the fold
Before the jump
After the jump
This period marked the beginning of an era that openly supported a particular party, fraction or cause.
Yellow Journalism
Political Press
Jazz Journalism
Penny Press
The sensationalist, muckraking newspapers which dominated news stands in the late 1800s were called:
Yellow Journalism
Political Press
Jazz Press
Penny Press
A published statement that criticizes the government is"
Seditious Libel
Shield Law
Gag Rule
Trespassing
The mass appeal press of the early 19th century was called:
Political Press
Penny Press
Jazz Press
Yellow Journalism
Which movie studio was started by Charlie Chaplin, Douglas Fairbanks and Mary Pickford with a commitment to creativity?
MGM
United Artists
Disney
RKO
A book, a play or any idea that might be an idea for a motion picture is called:
A Property
A option contract
Script
A grabber
How many days does it take to shoot an average movie?
70
50
22
300
Which was the first type of merchandise tie-in known in movies?
Star Wars Merchandise
Sheet Music for silent movies
Happy Meals
War Bonds
The person in charge of actually making the film on a day to day basis is the:
Grip
Director
Cinematographer
Editor
Hollywood attracted early film makers because
It was far away from the eastern patent companies
Government subsidies
The banking industry
The availability of talent agents
Which of the following studios introduced sound to the motion picture industry?
Warner Brothers
Paramount
Metro Goldwyn Mayer
Fox
The studio bosses appointed this man to “clean up” Hollywood in the wake of the Arbuckle scandal.
Charlie Chaplan
Will Hayes
Harold Lloyd
Mack Sennet
This term refers to what happens when our eyes continue to see an image for a split second after the image has disappeared from view.
Phi Phenomenon
Image Transfer
Transitional Sight
Persistence of Vision
Studio owners could exert control over independent exhibitors through this policy known as:
Genre
Block Buster Mentality
Block Booking
Distribution Alignment
The early radio experimenter who is generally credited with developing the first successful wireless telegraph was:
Bell
Edison
Marconi
Farnsworth
This notion says that because there are only limited airwaves, they must belong to the people and therefore be regulated by government, not owned by broadcasters.
Government Intervention
Freedom of Speech
Regulation
Scarcity of the Airwaves
What Act completely erased the cap on the number of stations that could be owned in the United States by one individual or corporation?
The Freedom of Information Act
Radio Act of 1926
Wheeler-Lea Act
Telecommunication Act of 1996
What radio format was created when a DJ saw a correlation between the number of times they played a record and the number or records that sold?
Talk
Easy Listening
Top 40
Country
In radio, AM is an abbreviation for:
Amplitude Monitor
Always Music
Amplitude Memory
Amplitude Modulation
This telegrapher is associated with the sinking of the Titanic. He then rose to become the President of RCA/NBC.
De Forest
Sarnoff
Baird
Armstrong
Which inventor is considered the "father" of radio.
De Forest
Marconi
Sarnoff
Armstrong
In radio, FM is an abbreviation for:
Fine Mess
Frequency Modulation
Frequency Monitor
Frequency Manner
The emergence of this medium change the content, function and economics of radio.
Film
Television
Recording
Books
This private nonprofit organization is funded by congress and provides financial support to Public Radio Stations.
Federal Communication Committee
Corporation for Public Broadcasting
National Broadcast Communications
Department of Broadcasting
Which company is the primary source for television ratings?
TRW
Gallup Polls
Arbitron
A.C. Nielson
When are television viewers subjected to the most hype?
Sweep Periods
Must-see nights
Arbitron Days
Holidays
The 1st network to broadcast in color was:
ABC
CBS
NBC
FOX
In television, what is the correct formula to discover the RATING of audience for a program:
The number of households watching a program minus the number of households using TV at a particular time.
The number of households watching a program divided by the total number of TV households
The number of households watching a program minus the total number of TV households.
The number of households watching a program divided by the number of households using TV at a particular time.
In television, what is the correct formula to discover the SHARE of audience for a program:
The number of households watching a program minus the number of households using TV at a particular time.
The number of households watching a program divided by the number of households using TV (HUT) at a particular time.
The number of households watching a program divided by the total number of TV households
The number of households watching a program minus the total number of TV households.
What famous journalist mounted a direct attack against the Red Scare and Senator Joseph McCarthy?
Dan Rather
Edward R. Murrow
Walter Cronkite
Howard Stern
A television program that is produced to test a program concept before a series production order is made and put into the broadcast schedule as a series is:
Demo
Promo
Resume
Pilot
A mobile-phone-sized device that consumers wear throughout the day that works by detecting identification codes that can be embedded in the audio portion of any transmission is called:
Rating
Share
Listening Diary
Personal People Meter
This inventor discovered electric optics for the television systems.
Charles Van Doren
David Sarnoff
Edward R. Murrow
Philo Farnsworth
This person bought the lowest ranking outlet in Atlanta (UHF channel 17) in 1970. This would become WTBS, and he is credited with creating the superstation.
David Sarnoff
Philo Farnsworth
Ted Turner
Edward R. Murrow
What later became the known as the Internet was essentially created because of:
Cold War fears
Corporate grant from IBM
A United Nations' initiative
Public demand
For the Internet to work computers have to speak the same language – the common language is called a
Clogs
Blog
Protocol
Mogs
The 1st real Public Relation Pioneer was:
Ivy Lee
Ivy Gardens
Volney Palmer
Jefferson Lee
The method of fitting a product into the broad market in such a way that it sets itself apart from its competition is called:
Consumer Awareness
Positioning
Product Placement
Trend Setting
What American Revolutionary event was considered a successful Public Relation’s event?
Battle of Saratoga
Boston Tea Party
George Washington's crossing the Delaware
Signing of Declaration of Independence
Advertisements for a particular product category are classified as a:
Indirect Action Ad
Direct Action Ad
Primary Demand Ad
Selective Demand Ad
Advertisements used to sell a particular brand are classified as a:
Indirect Action Ad
Direct Action Ad
Selective Demand Ad
Primary Demand Ad
This category for Online advertising has an elongated vertical banner that boarders one side of the web page.
Mousetrapping Ad
Skyscraper Ad
Floating Ad
Splash Ad
This category for an online advertisement has an object that moves across the page - or moves up and down when a user scrolls.
Splash Ad
Skyscraper Ad
Mousetrapping Ad
Floating Ad
To determine which media should be used, advertisers evaluate media in these four dimensions:
Reach, Creativity, Efficiency and Selectivity
Reach, Frequency, Selectivity and Efficiency
Reach, Composition, Selectivity and Efficiency
Reach, Quality, Selectivity and Frequency
The Supreme Court Case that held that prior restraints are unconstitutional except in extremely limited circumstances is:
Cherry v Des Moines Leader
Branzberg v Hayes
Near v Minnesota
Sheppard v Maxwell
The Supreme Court Case that set the standard for the courts’ behavior with pre-trial publicity was?
Near v Minnesota
Cherry v Des Moines Leader
Branzberg v Hayes
Sheppard v Maxwell
The landmark United States Supreme Court decision invalidating the use of the First Amendment as a defense for reporters summoned to testify before a Grand Jury was:
Sheppard v Maxwell
Near v Minnesota
Cherry v Des Moines Leader
Branzberg v Hayes
Freedom of the press is provided for in which amendment to the constitution?
Sixth
First
Fifth
Second
An attempt by the government to censor the press by preventing it from publishing or broadcasting material is called:
Veil of Ignorance
Shield Laws
Prior Restraint
Libel
The federal agency that regulates the broadcast and cable television industries is:
Federal Trade Commission
Federal Media Commission
Commission for Broadcasting
Federal Communication Commission
In an effort to soften the conflict between the 1st and 6th Amendments, the Supreme Court outlined what safeguards for judges to use to protect a defendant’s rights:
All of the Above
Sequestering a Jury
Gag Rules
Change of Venue
The law that gave the public the right to discover what the federal government is up to is called the:
Freedom of Information Act
Freedom of Discovery Act
Freedom of Knowledge Act
Freedom of Record Act
What protects an author against unfair appropriation of his or her work?
Patent Laws
Authorship Laws
Copyright Laws
Shield Laws
The Cherry Sisters learned from their Iowa libel case that:
Performers must accept negative comments about their performances
Performers have a right to be left alone
Reviewers should be bribed before a performance
Reviewers are limited to objective reporting
A major difference between many professional codes of conduct (medicine, law, education) and those in mass media is that media codes are:
Usually carry no sanctions
Strictly enforced
Always subject to legal sanctions
Enforced by objective outside sources
The ethical principle of morality that is typically associated with Aristotle and states that moderation lies between the two extremes is:
Categorical Imperative
The Principle of Golden Means
Veil of Ignorance
Principle of Self-Determination
The ethical principle of morality that is typically associated with the thinking that stems for John Stuart Mills and states that the greatest benefit for the greatest number is:
Veil of Ignorance
The Principle of Golden Means
Categorical Imperative
Principle of Utility
A news story about children sending letters to Santa Claus at the North Pole would be an example of:
Documentary
Hard News
Investigative Report
Soft News
The ethical principle that was argued argued by John Rawls who stated that justice emerges when everyone is treated equal
Principle of Self-Determination
Categorical Imperative
Veil of Ignorance
Principle of Utility
