Font size
WorksheetsErica's Data Cloud Quiz
Total questions: 71
Worksheet time: 1hrs 11mins
Select the true statements that follows:
Make sure your customer understands how identity matching rules will join identities together using sample data.
It’s easy to change the Data Taxonomy within Data Cloud, so it’s best to get up and running as soon as possible and change things later if needed.
It’s better to meet a customer’s exact requirements rather than having them understand how their data could translate to the Customer 360 Data Model.
It’s better to ingest data without a plan to use it, than it is to need data and not have it.
Which one of the following provides users a visual way to understand the data in a report?
Lightning Report Builder
Lightning Chart
Lightning App Builder
Flow
Identify the 3 objects that are supported by Sharing Rules
Activation Targets
Calculated Insights
Segments
Unified Individuals
A customer has recently gone through an acquisition and wants to implement Data Cloud to align customer data across its multiple business lines. Which customer archetype more closely fits this scenario?
Established
Developing
Need more information
A customer has an existing CRM system, but it is not integrated with other data sources and relies mostly on exporting reports. Which customer archetype more closely fits this scenario?
Need More Information
Developing
Established
A customer is currently expanding operations outside of Europe and North America and wants to understand Data Cloud's capabilities in terms of data privacy, regional data management and policy compliance. Which customer archetype more closely fits this scenario?
Need more information
Developing
Established
A customer has recently expanded their product line and wants to implement Data Cloud to support marketing efforts. Which customer archetype more closely fits this scenario?
Established
Need More Information
Developing
Which party term is a grouping of DMOs related to a contact's data?
Party Subject Area
Party Identification DMO
Individual
Party
Match the topic to its definition Taxonomy =
Design the extended data model
Identify the segments and audiences
Explore data sources and data relationships
Consolidate data points into the Unified Individual Profile.
Which 3 Data Cloud metadata objects are available in the Metadata API?
Calculated Insights
Data Lakes
AWS Data Streams
Data Models
Which of the 3 following topics are covered during a standard architect process?
Platform Training
Profile Strategy
Build Data Taxonomy
Data Audit
As a user, do you have control over the specific time of day when an Identity Resolution process runs after initial publishing?
Yes
No
The ______ field is added to the _____ and is available to be used in segmentation and included in Calculated Insights.
Is Anonymous, Unified Profile
Is Anonymous, Individual
Known, Unified Profile
Identify a typical use case for customizing and organizing the Data Cloud Unified Individual record page
To order and hide specific fields that are relevant to your team
So only specific teams can view a specific record page
To reduce potential metadata duplications
To trigger an action when a change is made
Which is the object that serves as the entity within the Data Cloud data model that consolidates data of the same nature from numerous data sources through the data lake objects?
DSO (Data Source Objects)
DMO (Data Model Objects)
DLO (Data Lake OBjects)
Which is the object that is the target destination for records from the data streams?
DMO (Data Model Object)
DSO (Data Source Object)
DLO (Data Lake Objects)
If your Marketing Cloud Data Extension is set to Full Refresh of the data, this will be retrieved by Data Cloud ____
Hourly
Daily
Weekly
Monthly
When do you use key qualifier fields to identify, target and analyze customer data accurately (Choose 4)?
Calculated Insights
Identity Resolution
Query APi
Data Ingestion: Extend Your Data
Segmentation
Salesforce CRM data stream is fully refreshed on a _____ basis
Hourly
Weekly
Daily
Monthly
________ represents an instance of a person or an organization and can include contact information, how that role relates to your business and other pertinent information
Party
Individual
Which 2 statements are true about configuring relationships?
Use a graph to identify orphan objects when relationships haven't been configured yet
Configure relationship mapping by clicking the add button from the Data Model tab
Ensure all objects are tied back directly/ indirectly to an entity that will be used in segmentation
Setting cardinality value is optional if it isn’t an Individual object.
Which customer 360 data model provides information about a product available for sale or service?
Product Data Model
Sales Order Model
Party Data Model
Engagement Data Model
Which of these fields directly impact matching during unification process? (Choose 3)
Identification Name
Identification Type
Identification Number
Identification ID (PK)
To ingest data from Amazon S3 into Data Cloud you'll need the following items:
Access Key
Secret Key
Directory Name
File Name
All of the Above
The SF CRM Connector enables access to which data (Choose 4)
Service Cloud
Sales Cloud
B2C Commerce
Loyalty Management
Marketing Cloud
What items are helpful to have readily available when troubleshooting issues within your Data Cloud instance? (Choose 3)
Review Modification Fields History to see who has made changes to records (or set up audit trail)
Know your account's functional domain (or public cloud infrastructure where your instance is located)
Know your MID
Key Data Actions
AWS or GCS Connectors refresh their data on which schedule (Choose 2)?
Pre-Defined Schedule
Manually through the data stream record home
hourly
daily
How frequently can CRM data be refreshed in Data Cloud?
Hourly
Daily
Weekly
Monthly
SF CRM Connector supports connections to the following CRM Org types (Choose 3)
home org
external org
sandbox org
marketing org
Which connector utilizes a near real time ingestion pattern?
Amazon S3
Ingestion APIs
Marketing Cloud
B2C Commerce
Which connectors utilize a batch ingestion pattern?
Marketing Cloud
Google Cloud Storage
CRM Connector
B2C Commerce
B2C Commerce Connector's Sales Order Customer Profile Data does a/ an ______ refresh ______ and Sales Order Engagement Data does a/an _____ refresh ______
Fully, Hourly, Upsert, Daily
Upsert, Daily, Full, Hourly
Full, Hourly, Upsert, Hourly
When you deploy or modify a SF CRM data stream, Data Cloud does a/ an ______ of the data. Then Data Cloud conducts _____ upserts. Followed by a/an ______ is conducted every other week, requiring no action from you.
Full Refresh, Daily, Full Refresh
Full Refresh, Hourly, Full Refresh
Upsert, Daily, Upsert
Upsert, Hourly, Full Refresh
Data Cloud admins have which of the following tasks (Choose 4)
Configures the data model
Assign users to a standard permissions
Creates segmentation
Add new users
Create user profiles
Which of the follow are characteristics of formulas? (Choose 2)
Simple logic on a row based operation
highly reusable content
ease of use, self service
simple drag and drop interface
How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?
90 Days
15 Days
30 Days
60 Days
What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?
Party
Individual
Individual ID
Additional Attribute
What are 2 options to stop a segment from publishing?
Disable
Unpublish
Delete
Review
Each segment can have up to _____ attributes and each attribute can have up to _______ nested operators.
5, 50
50, 10
100, 10
500, 100
Users use ________ attributes to add modeled data
Einstein- Calculated
Calculated Insights
Streaming Insights
The _____ engine lets users query data in the system
Segment
Activation
Activation Target
Calculated Insights
What is the maximum limit of the number of records for Full Refresh Extract Method?
10 Million
4,999
50 Million
40 Million
What archive formats are supported by Salesforce CDP?
GZ
CSV
ZIP
JSON
Which component in the Profile Explorer displays record details for a Data Cloud record?
Data Cloud Detail Panel
Data Cloud Profile Engagement
Data Cloud Profile Related Records
Data Cloud Profile Insights
When a segment is activated to Marketing Cloud they are created as a shared data extension with which naming format?
{16 characters of activation_name}_{32 characters of Alphanumeric Random number}_{first 52 characters of segment name}
{first 52 characters of segment name}_{16 characters of activation_name}_{32 characters of Alphanumeric Random number}.
{first 52 characters of segment name}_{32 characters of Alphanumeric Random number}_{16 characters of activation_name}
_______ Activations defaults to selecting ANY contact points from source, but this is able to be overridden.
Marketing Cloud
AWS S3
B2C Commerce
SF CRM
A Data Kit can contain which of the following types of data (Choose 2):
Mapped Data Models from Data Stream
S3 Data Streams
Commerce + CRM Data Streams
Calculated Insights
A Standard package can contain which of the following types of data (Choose 3)
S3 Data Streams
Ingestion API Data Streams
Calculated Insights
Commerce + CRM Data Streams
Writing an activation to the Data Cloud Activation Target creates a curated DMO that's available in the _______ and the ______.
Data Explorer
Profile Explorer
Query API
In a Shared Sendable Data Extension
Which are supported data action targets (Choose 3)?
Salesforce Platform Event
Webhook
Marketing Cloud
External Activation Platform
Selecting _____ instead of _______ as your Activation Membership will always result in a single entry of your count.
Unified Individual, Individual
Individual, Unified Individual
Individual, Individual
Unified Individual, Unified Indivudal
Packaging _____ and _____ with standard packaging can only be packaged once, for use in one org.
Ingestion API Data Streams
Commerce + CRM Data Streams
S3 Data Streams
Calculated Insights
The following attributes persist in the curated DMO (Choose 3)
Segment {segmentid} Name
Individual ID
Segment Last Processed
Segment {segmentid}
When you create and activate segments to Marketing Cloud, they show up where?
In Contact Builder as a Shared Sendable Data Extension
In a Shared Data Extension
Filtered Data Extensions
Salesforce Data Extensions
The contact record page within Data Cloud can now be customized with the following components (Choose 3)
Data Cloud Profile Insights
Data Cloud Detail Panel
Data Cloud Profile Related Records
Data Cloud Profile Engagements
_______ packages support packaging AWS S3 data streams with relationships to both standard and customer data models. ______ packages support packaging AWS S3 data stream with relationships to custom data models only.
Unmanaged, Managed
Managed, Unmanaged
Managed, Managed
Unmanaged, Unmanaged
Which objects are currently supported by Lightning Report Builder?
Segments
Activation Target
Data Stream
Identity Resolution
Calculated Insights
For marketing cloud activation ______ maps to the Subscriber Key on the Sendable DE (Data Extensions) Relationship
Individual ID
Party
If a segment references too many DLOs, you might try this troubleshooting suggestion:
Use a CI instead of many attributes and nested operators
Split a segment into multiple smaller segments
Wait for segments to finish publishing and try again
Remove placeholder values like 0 or unknown from source data before ingesting data into Data Cloud
Which step within 'Implementation' consolidates data points into the Unified Individual Profile?
Taxonomy
Profile Strategy
Data Audit
Data Strategy
Which two dependencies need to be removed prior to disconnecting a data source?
Activation Target
Activation
Segment
Data Stream
Which two dependencies can prevent a Data Stream from being deleted?
A data stream attribute is mapped to a Data Model Object
A data stream attribute is used in Calculated Insights
A data stream attribute is used in Segmentation
A data stream attribute is as an Activation Target
How many Metrics can be present in 1 segment container?
1
10
100
500
An activation target is automatically created for which integrated connectors to Data Cloud? (Choose 3)
B2C Commerce
Interaction Studio (Personalization)
Marketing Cloud
Marketing Cloud Personalization
What programming language is used to configure Calculated Insights?
SQL
ANSI SQL
SOQL
Which two types of data can be ingested from Interaction Studio using the connector?
Behavioral Events
User Profile
Product Catalog
Segment Membership
When can the data types be changed during ingestion?
Before data is in a Data Lake
Data Type can never be changed
After DMO is created
Before DSO is created
Would you use Segmentation Operators or Calculated Insights to find the last purchase date of shoes?
Segmentation Operators
Calculated Insights
Which configuration supports separate AWS S3 buckets for data ingestion and activation?
Separate user credentials for data stream and activation
Dedicated S3 data source configuration in Activation Setup
The Segment Count shows the overall count of members who fall in a specific segment and not the separate individual level details on the records within the specific segment. To see the individual record detail count, the segment needs to be: (Choose 2)
Activated
Selected
Published
Viewable
How can an administrator check segment publishing status?
Segments publish history report
Publish History related list in Segment Record
Publish History related list in Activation Record
