WorksheetsOND'23 QBP Quiz
Total questions: 18
Worksheet time: 15mins
What is the category growth lever that has the largest growth potential?
Driving New Users for Shampoo
Driving Premiumization
Driving Consumption
Driving Regimen Usage (Conditioners)
What is our action plan to win with CORE?
Reinvigorate Naturals with PR/ KOL push at the right price point
3MM Drive
Trade up within Value Portfolio
with right GTM
Leverage Scalp Portfolio Opportunities
How many SKUs are we launching under Rejoice Camellia?
(a)
How many SKUs are we launching under H&S Hydros?
(a)
How many SKUs will be under SPO discontinuation scope?
(a)
What are the maximizations not planned for SG for OND'23 quarter?
MLBB/ Hydros
Aussie/ Nutrientblends
Goldheart
Rejoice Camellia
Hair Recipe Relaunch
What is the best way to drive category premiumization?
Driving Scalp and Naturals
Converting Sunsilk Users to Pantene Users
Converting Ginvera Users to Rejoice users
Converting Clear to H&S Users
What percentage of Singaporeans suffer from dandruff?
(a)
How many times do we have to grow the AD business for 100% coverage of all dandruff sufferers in SG? (Whole number)
(a)
Why are we finally launching H&S Hydros?
GTM Model Success in MY for reapplication
Secured Supply Sufficiency amidst regional overshipment
Three times the charm!
Proposition to unlock next S-curve for scalp
Where will we distribute Hydros?
Everywhere
In stores that cater 1/1+ premium shoppers with scalp portfolio
In DP + eComm only
In Open Trade
Which consumer segments does Rejoice target?
Shave It
Leave It
Keep It
Up It
Fix It
What is the biggest differentiator for Rejoice Camellia?
(a)
Fill in the blank: We will distribute Rejoice wherever (a) is.
What is Rejoice's Year 3 Share Target?
(a)
What does Rejoice 3-in-1 stand for?
Shampoo, Conditioner, Treatment
Smooth, Nourished, Fragrant
Straight, Clean, Fragrant
Smooth, Healthy, Fragrant
Fill in the blanks: Current Conditioner : Shampoo Volumetric usage is (a) (type ratio in answer e.g. X:Y)
Fill in the blanks: + (a) % is our growth expectation behind our action plans to lead category growth
