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Digital Marketing

Total questions: 21

Worksheet time: 7mins

Name
Class
Date
1.

what is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page?

a)

search engine optimization (SEO)

b)

search engine marketing (SEM)

c)

search engine mechanism (SEM)

d)

search entire organization (SEO)

2.

________ is a type of marketing that involves the creation and sharing of online material (such as videos,blogs, and social media posts)

a)

Blogs

b)

sms

c)

Youtube videos

d)

Content marketing

3.

It is one of those affiliate marketing companies that allow users to earn by sending their customers to their website.

a)

Glassdoor

b)

Go daddy

c)

Linkedin

d)

Naukri

4.

When was GEOCITIES was created?

a)

1989

b)

1994

c)

1990

d)

1975

5.

It is originally developed to facilitate the exchange of personal information i.e., messages, photos, videos and audios to group of family and friends.

a)

Social media services

b)

Social networking services

c)

Social technology services

d)

Social networking marketing

6.

Which fast-food chain redefined their image with #SaveLunchBreak hashtag?

a)

Burger king

b)

KFC

c)

Subway

d)

Dominos pizza

7.

What does the word "spam" actually indicate?

a)

Opt in

b)

Unsolicited bulk email

c)

Transactional email

d)

All the above

8.

After a product concept is decided, What is the next step?

a)

Develop logistics network

b)

Develop intermediaries

c)

Develop testing technique

d)

Develop a market strategy

9.

Under which category will you classify Amazon website?

a)

Media or publisher

b)

Transactional

c)

Social website

d)

Brand building

10.

In Facebook post which brand company connects their fans by sharing Flavia Pennetta's exhilaration at winning her first grand slam singles title.

a)

Nike

b)

Reebok

c)

Puma

d)

Adidas

11.

Which company as post images in instagram to inspire their followers to enjoy their life and seek adventure?

a)

Mountain Dew

b)

Red Bull

c)

Thumbs up

d)

7up

12.

Which brand company encourages the customers to #JustDoIt ?

a)

Reebok

b)

Nike

c)

Puma

d)

Woodland

13.

________ allows users to tailor their content to specify audience without paying to promote a post.

a)

Organic trending

b)

Organic marketing

c)

Organic targeting

d)

Organic mentoring

14.

What is the maximum number of characters per tweet?

a)

145

b)

120

c)

240

d)

280

15.

What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase

a)

10 percent

b)

30 percent

c)

40 percent

d)

75+ percent

16.

On average the largest channel at 53% of traffic comes to websites from _______

a)

Paid search

b)

Referring domains

c)

Organic search

d)

Social media

17.

What's the new artificial intelligence that's now processing a "very large fraction" of queries on Google?

a)

Mind Rank

b)

Page Rank

c)

Rank Brain

d)

Google Phantom III

e)

Google Panda

18.

The technology enables smartphones, Tablets and other devices to perform actions when in close proximity

a)

Bluetooth

b)

Beacons

c)

Navigation

d)

Beaicons

19.

Http is more secure than https.

a)

True

b)

False

20.

Abbreviation of PPC

a)

Pay Process Click

b)

Paid Per Click

c)

Pay Per Click

21.

Which company has recently re-branded into "serving the World's largest engaged online community" ?

a)

Flipkart

b)

Alibaba.com

c)

Amazon

d)

Myntra