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MM Quiz 2

Total questions: 10

Worksheet time: 4mins

Name
Class
Date
1.

The concept emphasizes mass production and efficiency, assuming that consumers will prefer products that are widely available and affordable

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

2.

Theconcept assumes that consumers will not buy enough of a product unless it is aggressively promoted and sold to them.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

3.

The concept focuses on designing and producing high-quality products that will be favored by customers.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

4.

The concept is customer-oriented, emphasizing understanding and fulfilling customer needs and wants.

a)

Product Concept

b)

Production Concept

c)

Selling Concept

d)

Marketing Concept

5.

Competition is the rivalry among businesses seeking to attract the same target market.

a)

True

b)

False

6.

Cadbury India, a well-known chocolate brand, uses extensive television, print, and digital advertising campaigns to promote its products during festivals and celebrations

a)

Product

b)

Price

c)

Promotion

d)

Placement

7.

Companies can generate ideas for new product development by

a)

Interacting with employees

b)

Interacting with outsiders such as customers, commercial and university laboratories, patent attorneys, engineers, scientists, marketing and advertisement agencies, and industrial publications and consultants

c)

Studying competitors

d)

All of the above

8.

Domino's Pizza in India has implemented a streamlined process for online ordering, fast delivery, and order tracking to enhance the customer experience.this statement reflects upon

a)

People

b)

Product

c)

Process

d)

Placement

9.

Mumbai's Chhatrapati Shivaji Maharaj Terminus, a historical railway station, showcases beautiful architecture and heritage that serves India's rich cultural heritage.This statement reflects on which P of Marketing mix

a)

Process

b)

Product

c)

Physical eveidence

d)

none of the aboce

10.

Taj Hotels, a luxury hotel chain in India, places great emphasis on highly trained and courteous staff who provide exceptional hospitality to guests.This example reflect on which P of marketing

a)

Process

b)

People

c)

Physical eveidence

d)

Product