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TATA MOTORS CASE QUIZ

Total questions: 10

Worksheet time: 4mins

Name
Class
Date
1.

Tata Motors partnered with which luxury lifestyle experiential platform to showcase its Tata Nexon electric SUV?

a)

Godrej L'Affaire

b)

Maruti Nexon Experience

c)

Mahindra Lifestyle

d)

Tata Electric Drive Expo

2.

What was the focus of Tata Motors' marketing strategy?

a)

Word-of-mouth and referrals

b)

Online advertising campaigns

c)

Television commercials

d)

Social media contests

3.

Where was the Tata Nexon EV virtual demo setup installed?

a)

Tata Motors headquarters

b)

Godrej One in Vikhroli, Mumbai

c)

Select Tata Croma stores in Mumbai, Delhi, and Bengaluru

d)

Godrej L'Affaire experience zone

4.

What technology does the Tata Nexon EV use?

a)

Ziptron technology

b)

Hybrid technology

c)

Solar-powered technology

d)

Fuel cell technology

5.

In December 2020, Tata Motors' passenger vehicle segment showed growth compared to which other automakers?

a)

Maruti and Mahindra

b)

Mahindra and Godrej

c)

Mahindra and Maruti

d)

Maruti and Godrej

6.

Which Tata Motors' range is being supported by a continuous ramp-up of supplies?

a)

New Horizon

b)

Next-Gen

c)

New Forever

d)

Future Driven

7.

Which three models contributed significantly to Tata Motors' growth in the passenger vehicle segment?

a)

Tiago, Tigor, and Nexon

b)

Nexon, Harrier, and Altroz

c)

Tiago, Altroz, and Nexon

d)

Harrier, Altroz, and Tigor

8.

What has been Tata Motors' strategy regarding its product portfolio?

a)

Discontinuing products that were not doing well

b)

Focusing on high-end luxury vehicles

c)

Increasing prices of existing models

d)

Collaborating with international brands

9.

How has Tata Motors capitalized on the "vocal for local" sentiment?

a)

By promoting imported vehicles

b)

By launching digital campaigns

c)

By partnering with foreign manufacturers

d)

By discontinuing local production

10.

What is Tata Motors' mid to long-term vision?

a)

To become the leading automaker in India

b)

To achieve a double-digit market share and the third position

c)

To focus on international markets

d)

To introduce a wide range of electric vehicles