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CRM Unit 1

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Computing and category management in CRM is related to _______.

a)

Franchise

b)

Brand

c)

Logistics

d)

Data issues

2.

______ attributes are not even known to customers.

a)

Satisfaction

b)

Delight

c)

Disdain

d)

Dissatisfaction

3.

The electronic gadget kept by retail stores at the point of billing is known as ______.

a)

EPOS

b)

Kiosk

c)

Retail code reader

d)

Paytm code

4.

______ is an agreement between service provider and service receiver.

a)

SLA

b)

SFA

c)

POS

d)

EPOS

5.

Communication and customer relationship in CRM is related to ______ 'P' of marketing

a)

Product

b)

Price

c)

Promotion

d)

Place

6.

______ Marketing focuses on single point of sale.

a)

Relationship

b)

Interruption

c)

Permission

d)

Transactional

7.

______ are the power supply of CRM.

a)

Information

b)

Process

c)

Technology

d)

People

8.

______ refers to the cumulative image of a product held by the consumer.

a)

Customer franchise

b)

Customer image

c)

Brand awareness

d)

Brand recognition

9.

Name / address / contact etc collected from customers to complete a business transaction is called ______ data.

a)

List

b)

Overlay

c)

Identification

d)

Marketing

10.

Which of the following organisation has the best CRM and a huge market share?

a)

Amazon

b)

Flipkart

c)

Google pay

d)

Paytm