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WorksheetsMarketing Quiz
Total questions: 5
Worksheet time: 3mins
Name
Class
Date
1.
The term "Marketing" refers to?
a)
Promotion of the product
b)
Focusing on sales and profit
c)
Strategizing and implementing the organization process
d)
Set of activities to deliver customer value and satisfaction
2.
According to Philip Kotler marketing is____?
a)
A science
b)
An art
c)
Both science and art
d)
None of the above
3.
In the service industry how many Ps comprise the marketing mix?
a)
4Ps
b)
5Ps
c)
7Ps
d)
10Ps
4.
Which traits are desired of marketers today?
a)
Only creativity
b)
Only critical thinking
c)
Both creativity and critical thinking
d)
Neither creativity nor critical thinking
5.
Select the strategic marketing planning tool?
a)
A BCG matrix
b)
Market analysis
c)
Consumer analysis and scanning model
d)
Market vulnerability/business opportunity analysis
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