WorksheetsDigital Marketing
Total questions: 22
Worksheet time: 11mins
What is the definition of Digital Marketing, as we have discussed in this class?
The use of technology to create products and services.
The promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Promoting products using advertising modes like television, newspapers, magazines, billboards, and radio.
Any practice that uses offline media to reach an audience.
What are the types of digital marketing, as discussed in this class?
Email marketing, social media marketing & newspaper advertising.
Television, newspaper, magazine & radio advertising.
Magazine advertising, social media marketing & multimedia messages.
Email marketing, social media marketing, web-based advertising & multimedia messages.
These are all positions in the marketing field except?
Content Manager
Marketing Specialist
Product Manager
Product Marketing
As discussed in this class, What are two websites content creators can use to create marketing content?
Canva & CapCut
Unsplash & Canva
Canva & ClipChamp
Unsplash & CapCut
What's one of the unique features of Clipchamp?
You can use royalty-free elements (pre-recorded videos and images).
You can pair it with Canva.
Multiple people can work on the same video at once.
Clipchamp has an online creator community.
These 4 elements must be included in your business card?
Your Name, Phone Number, Company name & slogan
Your Name, Position, Company name & slogan
Company name, slogan, Business Email & Phone Number
Company name, Position, Slogan & contact
Aside from your name, position, company name & slogan your business card can also include Company _______.
Logo
Picture
Social Media handle
Mascot
What is a Slogan?
A short and striking or memorable phrase used in advertising
A statement that describes the products and services offered by your company.
A short sentence that mentions your reason for doing business.
Which of these online graphic design tools do we use in class?
Unsplash
Canva
Adobe
CapCut
What is content marketing?
Content marketing is a marketing strategy used to attract and retain customers through blogs, newsletters, videos, podcasts, and inforgraphics.
Content marketing is a marketing strategy used to disintrest potential customers through blogs, newsletters, videos, podcasts, and infographics.
Content Marketing is marketing strategy used to attract, engage, and retain an audience by creating and sharing irrelevant articles, videos, podcasts, and other media.
As discussed in this class, What is one way to get experience in digital marketing?
Do an Internship
Reach out to businesses on social media and offer marketing work for free.
All of the above
None of the above
What two Google forms did you create to learn more about the business and clientele?
Customer Retention & Follow up Form
Customer Acquisition & Follow up Form
Customer Interest & General Questions Form
None of the above
Instagram will push content with Tik Tok watermarks to the _ of the algorithm.
Top
Bottom
Having Tik Tok watermarks on Instagram content does not affect the algorithm.
What is a demographic?
Marketing demographics include characteristics such as age, geographic location, education level, lifestyle, etc. that are used to create groups and segment a market.
Marketing demographics include characteristics such as personalities, lifestyles, interests, opinions & values.
Marketing demographics include characteristics such as age, geographic location, education level, occupation, income, etc. that are used to create groups and segment a market.
None of the above
A market segment is the practice of dividing your target market into approachable groups.
True
False
A clien retention form is ideal for _ to repsond to.
Customers
Business Owner
Business empolyees
Instagrams has changed the number of hashtags to _
0-2
3-5
4-6
6-7
What type of hashtags are good to use for Instagram posts?
Hashtags unrelated to
your post
Keywords related to
your content
Exploratory hashtags
Social media algorithms are a way of sorting posts in a user's feed based on publish time instead of relevancy.
True
False
_ is a social media platform for creating, sharing and discovering short videos.
Snapchat
TikTok
_ is a photo and video sharing social networking service
TikTok
_ is a social networking service where people stay connected through the exchange of quick frequent messages.
