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PRODUCT LIFE CYCLE

Total questions: 35

Worksheet time: 14mins

Name
Class
Date
1.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
2.
What is happening at point F on the Product Life Cycle?
a)
Introduction
b)
Decline
c)
Maturity
d)
Growth
3.
Which of these are extension strategies of a product?
a)
Cut price
b)
Modify the product
c)
All of these
d)
Special Offers
4.
An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?
a)
Decline
b)
Maturity
c)
Introduction
d)
Growth
5.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
6.
Firms with a technically superior good may well engage in price skimming. This comment could apply to which stage of the Product Life Cycle?
a)
Introduction
b)
Growth
c)
Decline
d)
Maturity
7.
Which is the odd one out?
a)
Firms tend to charge a higher price at this stage
b)
Products initial appearance on the market.
c)
As time passes sales should rise
d)
This can be expensive. Price charged may have to be high to recoup cost of launching the product
8.

What is happening at point F of the Product Life Cycle?

a)

Growth

b)

Maturity

c)

Extension Strategy

d)

Introduction

9.
What happens to the cash flow of a business at the growth stage of the product life cycle?
a)
The cash flow should become more positive
b)
Cash flow is likely to be negative because money has to be spent on research and development
c)
Sales will fall and cash flow will drop
d)
There may be a need to spend money re-promoting the product. As a result, cash flow may begin to fall.
10.
Costs are incurred e.g. building new production lines, promotion and distribution costs. Likely the product will still not be profitable. The length of this stage will vary.
a)
Maturity
b)
Growth
c)
Introduction
d)
Decline
11.

Typically how many stages are there in the Product Life Cycle?

a)

2

b)

4

c)

6

d)

8

12.

The first stage of the Product Life Cycle is commonly called as:

a)

Start

b)

Initial

c)

Introduction

d)

Growth

13.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
14.
Which of these are extension strategies of a product?
a)
Cut price
b)
Modify the product
c)
All of these
d)
Special Offers
15.
What is happening at point F on the Product Life Cycle?
a)
Introduction
b)
Decline
c)
Maturity
d)
Growth
16.

Which one is NOT a stage in the PLC?

a)

maturity

b)

decline

c)

growth

d)

development

17.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

18.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

19.

What is a product extension?

a)

longer production time

b)

products with extension features

c)

strategies to keep the product from declining

d)

products that keep going through the different stages

20.

Which stage requires lots of advertising?

a)

introduction

b)

growth

c)

maturity

d)

decline

21.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

22.

Which stage has economies of scale?

a)

introduction

b)

growth

c)

maturity

d)

decline

23.

What stage would Netflix be in? Discussion.

a)

introduction

b)

growth

c)

maturity

d)

decline

24.

What stage would Kleenex handee towels be in? Discuss.

a)

Introduction

b)

Maturity

c)

Decline

d)

Growth

25.

What stage has numbers of prototypes?

a)

introduction

b)

growth

c)

maturity

d)

decline

26.

What stage would a business have large market share?

a)

Intro

b)

growth

c)

maturity

d)

decline

27.

What stage could encourage niche markets?

a)

intro

b)

growth

c)

maturity

d)

decline

28.

What stage would gluten free sausages be in?

a)

intro

b)

growth

c)

maturity

d)

decline

29.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

30.

Which stage would Nivea men's moisturiser be in? Discuss.

a)

intro

b)

maturity

c)

decline

d)

growth

31.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

32.

What should a business do in the intro stage?

a)

make lots of their product

b)

build up sales

c)

increase staff numbers

d)

increase customer awareness

33.

What could a business do in the decline stage?

a)

remove the product from the market

b)

use a product extension strategy

c)

increase production

d)

sack the directors and start again

34.

What has Coke Cola done to its product to survive?

a)

change the recipe

b)

change the bottle

c)

change the size

d)

change the logo

35.

What stage will have decreases in production?

a)

intro

b)

growth

c)

maturity

d)

decline

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