WorksheetsMARKETING MANAGEMENT
Total questions: 10
Worksheet time: 5mins
The set of independent organizations responsible for making a product available to the consumers is called.
Marketing Channels
Retailer
Fulfillment Art
Sales Manager
________ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.
Digital
Broadcast
None of these
Which of the following variables is a part of Psychographic segmentation?
Lifestyle
Family Size
Family Life Cyce
Occupation
What do we mean by Target Groups?
A group of people expected to purchase our products
Employees
Population
Shop Floor Executives
Which product is suited for Market Skimming Pricing
A product facing too much competition
An innovative product with high demand
A newly introduced product
A product with short life span
Which of the following is also referred to as Markup Pricing
Cost Price
Cost Plus Pricing
Marginal Pricing
Discount Pricing
Which of the following is not an element of Promotion Mix?
Transportation
Advertising
Persona Selling
Sales Promotion
Green Marketing is a part of
Social Marketing
Service Marketing
Relationship Marketing
Rural Marketing
Using a successful brand name to launch a new product in a different is called?
Line Extension
Brand Expansion
Brand Extension
Branding
Customized Marketing is often called Individual Marketing ?
True
False
