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WorksheetsQuiz 1: Chapter 19
Total questions: 11
Worksheet time: 6mins
Name
Class
Date
1.
_______ infuses purpose into socially conscious brands, products, and services.
a)
Brand identification
b)
Sustainable marketing
c)
Product differentiation
d)
Qualifying buyers
2.
Businesses that practice sustainable marketing may go beyond meeting environmental requirements and commit to using _______ energy
a)
clean
b)
recycled
c)
inexpensive
d)
coal
3.
Companies are increasingly following an ESG structure to bring transparency to their sustainability efforts. What is ESG?
a)
Energy, society, gubernatorial
b)
Enigma, salient, giving
c)
Ecology, sustainability, goodness
d)
Environmental, social, governance
4.
One of the foremost benefits when a business practices sustainable marketing is _______.
a)
enhanced brand recognition
b)
increased costs
c)
decreased competition
d)
reduced investment
5.
Why did more than half of the respondents in an IBM study say they would alter their consumptions habits?
a)
To save money
b)
To save the planet
c)
To save their lifestyle
d)
To save fashionable products
6.
Companies can evaluate increased investor interest to measure the _______ of their sustainability efforts.
a)
societal effect
b)
environmental impact
c)
innovation
d)
return on investment
7.
Of the following, which is an important goal/metric of sustainability ROI?
a)
Employee well-being
b)
Easier regulatory compliance
c)
Charitable donations
d)
Utilizing biodegradable bags
8.
People want more than a good product at a fair price. According to research, consumers want companies to take a stand on issues such as sustainability, transparency, good working conditions, and alignment with consumers’ values. This alignment is called brand _______.
a)
personality
b)
purpose
c)
advertising
d)
stance
9.
When a company uses its core purpose as the focus of its marketing strategies, the business is aligning purpose and brand in _______.
a)
innovative marketing
b)
customer-value marketing
c)
consumer-oriented marketing
d)
mission-driven marketing
10.
Dove’s Real Beauty campaign touched consumers’ emotions and established positive brand associations for women. Why is this kind of message important for both consumers and brands?
a)
No other businesses are approaching marketing this way
b)
Social media is all that is necessary to reach the target audience
c)
It feels authentic
d)
Dove is an exclusive brand
11.
How are you feeling today (Draw an emoji)
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