WorksheetsSports and Entertainment Marketing Chapter 1
Total questions: 31
Worksheet time: 21mins
Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.
True
False
Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.
True
False
Discretionary income is the amount individuals earn before deductions are removed from the pay.
True
False
Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
True
False
It is important to create effective promotion plans that reach the largest audiences at the most cost-effective price.
True
False
Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.
True
False
Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.
True
False
Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.
True
False
Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.
True
False
Ambush marketing takes place when an organization is the sole sponsor of an event.
True
False
Marketing is the creation and maintenance of
sales
satisfying exchange relationships
a favorable image
financial resources
To satisfy customer needs, you must do all of the following except
charge prices to maximize company profits
identify your customer
develop products that customers consider better than other choices
operate the business profitably
Domino’s Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the __________ element of the marketing mix.
product
distribution or place
price
promotion
Product/service management involves __________ products.
developing
maintaining
improving
all of the above
Gathering and using information about customers to improve business decision making involves
marketing-information management
promotion
product/service management
distribution
Financing
is one of the six core standards of marketing
involves budgeting for marketing activities
involves offering customers different forms of payment for a company’s products or services
both b and c
Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of
product management
selling
promotion
distribution
Gross impressions do not
involve televised sports or entertainment events
involve the number of times a product is associated with a successful athlete
occur accidentally
influence consumer purchases
Which type of television program features average, everyday people and costs little to produce?
sitcoms
documentaries
reality shows
sporting events
To which of these activities does the term entertainment generally not apply?
movies
football games
music concerts
fine arts performances
__________ is the creation and maintenance of satisfying exchange relationships.
Marketing
Entertainment
Sports
Tacos
(a) involves the locations and methods used to make products available to customers.
(a) is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses.
The (a) describes how a business blends the four marketing elements of product, distribution, price, and promotion.
(a) is the means of making customers aware of products and encourages them to buy.
(a) is any direct and personal communication with customers to assess and satisfy their needs.
(a) involves gathering and using information about customers to improve business decision making.
(a) include the age range, marital status, gender, and income level of individuals in a group.
The purpose of (a) is to influence how people choose to spend their time and money on entertainment.
(a) indicate the number of viewers the programming attracts.
What are the four elements of the marketing mix?
(a)
