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WorksheetsThe Economics of the Media Industry
Total questions: 34
Worksheet time: 17mins
Modern media companies do not provide ______.
the media that we watch, read, and listen to
the services that display and help us find content
the products that we consume media through
the conduits by which we access media content
When an individual scrolls through Hulu to find the film that they want to watch, they are using ______.
a product
a platform
the industry
the brand
If an individual wanted to invest into the "pipes" of the media companies, they would put their money into ______.
Verizon
Apple
Spotify
The films that we watch on Netflix are ______ from media companies.
platforms
provisions
products
components
Facebook and Google display content that ______.
is created by the companies themselves
is created by their users
deliberately attract more users
is paid for by users
A telephone line providing DSL internet access is an example of a ______ from a modern media company.
product
service
pipe
connection
The media companies that we are familiar with are ______.
most often individually controlled companies
all part of one very large company
mostly owned by a few very large companies
owned and controlled by the users
The "Big Three" music companies that own most of the smaller labels are ______.
Worldwide Music, the U.S. Records, and Columbia Music Group
Sony Music, Warner Music Group, and Universal Music Group
LLRP Records, Western Record Group, and Capitol Music
Greenfield Recordings, Bushfire Music Group, and Independent Music Group
Formerly known as Clear Channel Communications, ______ is the leading radio company in the United States.
CCD
RadioShack
iHeartMedia
Media Connections
Netflix, Hulu, and Amazon are all ______ that have dramatically changed the way users view television.
programming
television corporations
products
streaming services
______ and ______ are the leading U.S. mobile network companies.
Comcast; AT&T
T-Mobile; Verizon
T-Mobile; AT&T
Verizon; AT&T
Steve owns a book publishing company and he has recently purchased a paper mill. This is an example of his company ______.
integrating horizontally
conglomerating
integrating vertically
expanding
When a media company purchases other similar media companies, said company is ______.
integrating vertically
expanding
conglomerating
integrating horizontally
Disney owning Lucas Films, 20th Century Fox, Marvel, Pixar, and ESPN is an example of ______.
horizontal integration
a monopoly
vertical integration
cross-media integration
Warner Music Group owning Fueled by Ramen, Warner Bros. Records, and Atlantic Records is an example of ______.
music domination
horizontal integration
vertical integration
instrumental integration
Facebook, Twitter, and YouTube are not considered traditional media companies because ______.
are too ahead of other media companies they
do not hire media producers, therefore they do not produce media content
often provide misleading information to consumers
are not concentrated
As of 2018, roughly 43% of adults in the United States got their news from ______.
YouTube
the Huffington Post
newspapers
Content such as sensational headlines and top-10 lists are considered ______, which result from media producers creating content that attracts the attention of social media users.
click bait
quick content
easy reading
scam articles
Traditional national news organizations ______.
have not changed how they reach consumers
have begun publishing news in a way that caters to the expectations of social media users
use clickbait
changed how they approach news specifically, so a younger generation will be up to date and educated
Online advertisement has now overtaken ______ as the world's largest advertising medium.
billboards
television
radio
magazine
Network news programs, still expected to make a profit in despite having most of their advertisers move to the internet and the fierce competition from cable news channels, have started ______ to attract consumers.
broadcasting more
advertising their own news programs in the internet
incorporating entertainment, human interest, and celebrities
more airy stories
Silvio Berlusconi, elected prime minister of Italy three times, achieved his position by ______.
owning television and radio outlets and utilizing his position to change the media in his favor
allowing the media to portray him however they chose
demanding the citizens elect him
being an outstanding individual
How did the Sinclair Broadcast Group use its control over media products to exert political influence over the 2016 election?
It allowed candidates to purchase air time on its news programs.
It promoted lbgtq issues in the programs they aired during prime time.
It required its stations to run conservative opinion segments during its news broadcast segments.
It equally supported both political parties by donating large sums of money, which led to a high voter turnout.
While the internet provides opportunity for alternative media outlets, they often are not successful because ______.
users are too focused on mainstream media to pay attention to alternative sources
there isn't enough budget to continuously pay staff to produce substantial content
they do not have enough advertisement investors to create any revenue
the stories that they produce are not interesting to consumers
The degree to which there is diversity in media content readily available to audiences, such as presence of different voices, different political views, and a variety of cultures is called ______.
content availability
media presence
accessibility
media pluralism
Bagdikian's hypothesis that absence of competition in the media industry will likely lead to ______ is plausible.
more freedom for producers
homogenous media products
increased consumption
more diverse companies
From the few amount of shows that make it onto a television network, only a handful of them get renewed and get to continue. The reason for this is ______.
they are too elaborate for the network to justify production
the story lines set up in the first season of the series isn't complex enough to justify a renewal
that not many of the shows that get scheduled gather enough audience for the company to make enough money through advertisement to generate a profit
the network made the money they needed to during the first season of the series
When networks have hit television series, they often will ______.
change the concepts to not bore audiences
sell the series to a bigger company for a huge price
create copies and spin-offs
move the show to daytime
Networks have been leaning toward producing less expensive programs that do not have huge budgets or expensive actors because of ______ and ______.
declining audiences; decline in advertising revenue
more demand for low-budget programs; easier access to studios
the cult following that low-budget programs tend to draw; they can produce more shows
declining advertisement revenue; less stockholders
Why have news outlets cut back on long-term investigative reporting?
to allow news stories to develop organically
because of lawsuits against the stations
because of lack of interest from viewers
to increase their profit margin
When advertises write their products into the story line of a film, television series, or video game for characters to naturally utilize as a more subtle way of guaranteeing reaching audiences, they are practicing ______.
clever advertisement
media advertisement
product placement
placement strategy
In the early 19th century, the more mainstream British press started gaining profit from utilizing advertisement, but the more radical British press did not receive support from advertisers, which is believed to be the reason ______.
the British radical press declined
the British radical press increased
audiences became more interested in radical papers
the working class stopped newspapers with advertisements
Why do advertisers have a large degree of influence over news media outlets?
Much of the public works for the companies who advertise.
Laws require that media companies listen to advertisers.
Many companies that advertise also own the media companies.
Advertisers are the dominant source of revenue for them.
Local newspapers that get their advertisement support from primarily local businesses ______.
do not allow their reporters much freedom to write stories that are not light and industry pleasing
have the freedom to write whatever they want, as their supporters are their neighbors
make the most profit
have the highest success rates
