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Future Marketer

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Among the given options which one is not a marketing orientation /philosophy?

a)

Production Concept

b)

Selling Concept

c)

Societal Concept

d)

Supplier Concept

2.

Among the given options which match best with the practice adopted " Aggressive Promotions"?

a)

Production Concept

b)

Selling Concept

c)

Societal Concept

d)

Marketing Concept

3.

Which one is not belong to 4A's approach in marketing?

a)

Availability

b)

Adoptability

c)

Acceptability

d)

Awareness

4.

Is Marketing & Selling same?

a)

YES

b)

NO

c)

CAN'T SAY

5.

"Make the competition irrelevant" is a part of which  strategy?

a)

Red Ocean strategy

b)

Blue Ocean Strategy

c)

Focus strategy

d)

None of the above

6.

"Mc Donald, KFC & Dominos generally follow which form of business expansion strategy?

a)

Licensing

b)

Joint Venture

c)

Franchise

d)

None of the above

7.

Which is not a part of primary activities in Value Chain?

a)

Procurement

b)

Operation

c)

marketing & sales

d)

None of the above

8.

Which is a part of supporting activities in Value Chain?

a)

Human Resource Management

b)

Operation

c)

Marketing & Sales

d)

Service

9.

The Organization's statement that defines its reason of existence?

a)

Vision statement

b)

Mission statement

c)

Strategic statement

d)

All of the above

10.

BCG matrix takes in to account......

a)

Market share & Market growth rate

b)

Market competition & Market share

c)

Relative market share & Market growth rate

d)

None of the above