1. The last three national polls have shown that Americans are clearly in favor of having good health care available to ALL Americans at reasonable prices. The numbers are overwhelmingly positive. Our elected officials need to work harder to create a national health care policy that can help us all.

Salesperson to customer: “The fake pearl earrings are lovely but the genuine pearl ones give your face a radiant glow.”

I knew you were smarter than the rest of us. You brought the Energizer Ultimate AA batteries to keep our flashlights going all the time during our overnight camping trip. Share your tent with me.

The chairman of the committee interrupted the member who was speaking in midsentence. The member asked, “May I finish my thought?” “What thought?” replied the chairman; “you’ve never had one.”

The notion that organically grown produce is not healthier food than conventionally grown produce is moronic horse manure.

Get BIC pastel shavers in the new six pack. Pay for five, get one free.

1. All Access. All the Time. All on one account. Get Sports Illustrated magazine in print, on your Android Tablet, Android Smartphone, and On-Line for ONE price.

Ad: “The few, the proud, the Marines!”

Always go to Publix market for your food shopping. Publix is in the finer neighborhoods. If you’re seen in Walmart, imagine what your friends will think of you. Publix says the best about you.

My dog chows down on doggy biscuits. More dogs than ever are eating doggy biscuits. Yours should too.

Mark and Sally and I are going to take in the modern art show at the Honi Museum tonight. It is the number one show of the year; it is breaking all attendance records. Come with us.

Ad: “Castrol Motor Oil provides maximum protection against viscosity and thermal breakdown.”

Ad for the Recreational Fishing Foundation showing a boy fishing with his father: “Take me fishing so we’ll always have something in common. Take me fishing, and I’ll know you have time for me. Take me fishing so I can tell you what’s happening at school.”

Americans are more health-conscious than ever. Keeping in shape can add years to your life. Goldy’s gym has a fitness plan for you.

1. Every baby is born to do something great. Every baby should be born strong and healthy. Give to the March of Dimes.

Ad: “A car is like a member of your family. Make the GM traveler your family car.”

You’re wasting your vote if you vote for the Democrat for governor. I mean how could you vote for a man named Cleo?

Did you see Bush in his Vice-Presidential debate with Geraldine Ferraro? He gushed out emotions more than she did, and she’s a woman! There’s no way I’ll vote for Bush for President.

Cologne ad: “British Sterling: It will make you a legend in your own time.”

If you want home-style food and a friendly atmosphere at real, down-to-earth prices, then you’re Wendy’s kind of people.

Ad: “Why pay $50 for a Cabbage Patch Kid when you can get an exact copy, made in Korea, from our warehouse?”

Please don’t waste my time asking such a silly and useless question.

This special New Book offer is being made only to those of our customers who have indicated quality taste in previous New Book selections. You are one of these choice customers.

The rush is on for tickets to the Kansas City-Tampa Bay game. When are you going to get yours?

Chris: “Give me one good reason why I should let you get in line first.“

Spike: “I’ll give you five, and they’re all knuckles.“

Terry: “What was the chapter about that we had to read last night?”

Leslie: “Why didn’t you read it?”

Terry: “Oh, c’mon, Les. I had a late basketball game and then when I got home I found out my tarantula died. How could you expect me to read?”

Proper nutrition is important ... particularly during pregnancy. During these stressful times, your body needs special nutrients. Schiff’s New Beginning assures that you and your baby will stay healthy and hearty.

Whenever you choose to turn around your negative thought patterns, you will gain much peace and direction. It is up to you to change when you are ready.

1. The speaker tries to gain your support by making you feel sorry for him or

   someone else: Emotional, Don’t hurt me/Don’t hurt them

The speaker tries to persuade us to buy or believe by flattering us on

our personal appearance or our behavior or in some other way.

• You are (it is) special because of things you do, say, believe, how you look, etc…

• Valued/preferred customer

• Compliments

• Suck-up

The speaker wants to get us to accept a certain proposition by poking

fun at those who oppose the proposition.

The speaker does not try to win an argument with logic but rather by “putting down” the opponent or the opposing idea.

• Sarcastic comments

• Make fun of

• Put downs/name calling

• Opponent/rival

The speaker asks you to buy or believe by suggesting that such an

action will gain prestige for you.

You will increase your social standing, culture, taste, and so on, if you do what the speaker wants.

You are (it is) important and better because…

• Best/Exclusive/One of a kind

• Charter member

• Be the 1st!

• Luxury/Fancy

The speaker tries to get you to buy a product or agree with a proposal by appealing to one or your known prejudices for or against something. The Prejudice category in Section A refers to prejudice on the part of the speaker. Here in Section D, the speaker is not necessarily prejudiced, but is appealing to YOUR known prejudices to get you to buy or take action.

• Against or for a group 

  • Democrats VS Republicans, Boys VS girls, Uptowners VS Downtowners

  • Grouping anything - like dog-lovers, Texans, Jocks, Nerds, etc…

You are asked to buy by appealing to your desire to save money.

Save $$$

• On sale

• Best price/Deal

• Reward points when you buy something

• “All items have to go”

The speaker tries to convince you he is “one of the guys,” a real “member of

the family.” The approach is informal, with a “personal touch.”

• Friend/Family/Pal/Neighbor

• Heart to heart conversation

• One of the guys

• Feel at home

• Comfortable

This approach asks you to act a certain way because that is what is popular. “Everybody’s doing it!”

• Everyone is doing it/wearing it/saying it/has it

• Selling out

• Don’t miss out

You should buy or believe for your own good; otherwise the results will be harmful. There is an implicit or explicit threat that bad consequences will follow from doing or not doing something. The consequence does not have to be for you; it could be something that affects a friend or relative, your city or school, etc.

• Cause and effect

• Do this OR ELSE…

• Often plays on hopes and fears

• If it doesn’t fit any other technique - this is the “catch all”

The speaker makes one or more acceptable statements, then tries to draw a conclusion that is “dubious” (which means “doubtful” or“questionable”). The listener is “led down the path” and lulled by statements that he agrees with. Then the argument ends with a “zinger” that is not acceptable.

• Some legit facts, then a ZINGER that has nothing to do with the rest.

• Can combine other techniques with a legit list, but then asks for something.