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Marketing Part 1 Quiz

Total questions: 10

Worksheet time: 12mins

Name
Class
Date
1.

Choose the 3 Marketing Concepts.​ ​ ​

a)
Focus
b)
Integrate
c)
Achieve
d)
Sacrifice
e)
Product
2.

Identify the 3 Sacrifices in the Marketing Concept.​

a)
Customer Value
b)
Relationship Marketing
c)
Customer Satisfaction
d)
Long-Term Partnership
e)
Short-Term Partnership
3.

Choose 3 Marketing Strategies.

a)
Product
b)

Pricing Strategy

c)
Place
d)

Place Strategy

e)
People
4.

Choose the correct Environment Data/Environmental Scanning​ Concepts. ​ ​ ​ ​

a)

Marketing Mix

b)

Market segmentation

c)
Cultural/Social
d)
Demographics
e)
Economic
5.

Organize these options into the right categories.

Categorize the following

Needs and wants of the customer

Distinguished Products from competitors

Products can be goods, services or ideas

Bring all of the organization's activities together

Activities include production and promotion to satisfy customer wants and needs.

Long term goals are met for the organization

Satisfying customer wants and needs legally and responsibly

Focus
Integrate
Achieve
6.

Organize these options into the right categories.

Categorize the following

Customer's feeling that a product has met or exceeded expectations

Amount a customer will pay

Customer willingly to travel for a product or service

Customer may spend time searching for a product or service or staying on hold

Customers may be willing to pay more or less for their experience

Customers are willing to pay more for reliability of the product

Expectations are often the result of communication, especially promotion.

Sacrifice
Customer Value
Customer Satisifaction
7.

Match the following Marketing Strategy.

Methods of informing and influencing customers to buy the product.

Product

Methods of utilizing organization employees to support the marketing strategies of the company.

Price

Some method of getting the product from the creator of the product to the customer

Place

Something offered in exchange and for marketing actions are taken and marketing decisions made.

Promotion

Something given in exchange for a product.

People

8.

Choose the correct spelling.

a)

Targt Market

b)

Target Maket

c)

Target Market

d)

Target Marrket

9.

Choose the correct spelling.

a)

competitive advanttage

b)

competitive addvantage

c)

commpetitive advantage

d)

competitive advantage

10.

Choose the correct spelling.

a)

Prooduct differentiattion

b)

Product diffeerentiation

c)

Product differentiation

d)

Product differentiiation