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WorksheetsAudience and Product Research
Total questions: 50
Worksheet time: 25mins
What is the primary purpose of audience research in the context of digital media product development?
To categorize target audiences
To investigate existing media products
To define the purpose of the research
To conduct surveys
Which of the following is NOT a demographic factor used in audience research?
Age
Occupation
Favorite color
Ethnic background
In product research, what aspect is analyzed when investigating existing media products?
Popularity of existing media products
Types of questionnaires to use
Demographics of the audience
Research timeframe
Which research method involves using libraries, archives, and internet searches to gather information?
Primary research
Demographic research
Secondary research
Market trend analysis
When creating a research plan, what should you consider when selecting sources for your research?
The number of participants
The quality of sources, including relevance and accuracy
The color preferences of the audience
Conducting focus groups
Which of the following is an example of secondary research?
Conducting interviews
Observing audience behavior
Using internet searches to gather data
Administering surveys
What is the purpose of conducting planned research and gathering findings?
To define the purpose of the research
To categorize target audiences
To inform ideas for a digital media product
To create a research plan
In audience research, what do psychographics refer to?
Age and gender of the audience
Media consumption preferences of the audience
The style and format of media products
The geographic location of the audience
Which of the following is an example of primary research method?
Using internet searches to gather data
Accessing published ratings/circulation figures
Conducting interviews
Analyzing market trends
When conducting research, what should you consider regarding the quality of sources?
The number of participants
The color preferences of the audience
Relevance, accuracy, reliability, and validity
Conducting surveys
What is the primary purpose of creating a research plan?
To conduct planned research
To observe audience behavior
To define the purpose of the research
To define the demographics of the audience
In audience research, what is the purpose of researching responses, opinions, attitudes, and behavior patterns?
To categorize target audiences
To analyze market trends
To investigate existing media products
To inform ideas for a digital media product
Which of the following is a primary research method for gathering data?
Accessing published ratings/circulation figures
Using internet searches
Observations
Analyzing market trends
What is an essential consideration when selecting participants for research?
The purpose of the research
The number of respondents required
The popularity of existing media products
The style and format of media products
Which of the following is NOT a component of a research plan?
Timeframe
Demographics of the audience
Research purpose
Methods for conducting research
What does "secondary research" involve?
Conducting interviews and focus groups
Analyzing market trends
Using libraries and archives
Defining the purpose of research
What does "primary research" involve?
Conducting interviews, observations, and surveys
Using libraries and archives
Analyzing market trends
Analyzing existing media products
In audience research, what is the purpose of researching media consumption preferences?
To categorize target audiences
To investigate existing media products
To analyze market trends
To understand what media the audience prefers
In audience research, what does "geo-demographic" refer to?
Age and gender of the audience
The geographic location of the audience
The psychographics of the audience
The style and format of media products
What is the purpose of researching gaps in the market in product research?
To analyze market trends
To inform ideas for a digital media product
To categorize target audiences
To investigate existing media products
Which of the following is an example of a secondary research method?
Conducting interviews
Analyzing market trends
Observations
Conducting surveys
What does a research plan involve selecting?
The style and format of media products
The quality of sources
The number of respondents required
Appropriate research methods
In audience research, what is the primary purpose of researching demographics?
To analyze market trends
To investigate existing media products
To categorize target audiences
To define the purpose of research
What is the main purpose of investigating competitor products in product research?
To define the purpose of the research
To analyze market trends
To inform ideas for a digital media product
To categorize target audiences
Which of these is an audio / moving image product?
A magazine advert
A tv advert
A newspaper advert
A billboard advert
Which term is used in psychographics?
An aspirer
A helper
A whiner
A winner
Which one targets a passive audience?
An old James Bond film
Miles Morales ps4 game
An Instagram post
A charity advert
What is the purpose of a film poster?
To advertise where you can watch the film
To make a bus stop look attractive
To promote the production company
To advertise the film
If a product targets a category 'A' audience in demographics, what type of job might they do?
Skilled manual worker
Pensioner
High managerial position
Unskilled manual worker
What is the main target audience of a media product called?
The first audience
The secondary audience
The primary audience
The best audience
What is the purpose of a documentary media product?
To entertain
To inform
To fall asleep to
To listen to
Which media product could people personally identify with?
A music video
A charity advert
A magazine article
All of the above
Tick all that apply: Which products are from the Interactive sector?
Film trailer
Computer Game
Dictionary
Website
Online quiz
Tick all that apply: Which products are from the Audio / moving image sector?
Film trailer
Sit com
Dictionary
Podcast
Online quiz
Tick all that apply: Which products are from the Publishing sector?
Dictionary
Sit com
Magazine
Poster
Website
Tick all that apply: Which of these are Media Platforms?
Film trailer
Netflix
Radio
Spotify
Website
Tick all that apply: Which of these are Media Devices?
Mobile phone
Netflix
Radio
TV
Website
What is a vlog?
A blog in which the postings are primarily in video form
A blog in which the postings are primarily in written form
An advertisement to sell a product
What is a newspaper?
A bulletin issued periodically to the members of a society or other organisation
A written or printed work consisting of pages glued or sewn together along one side and bound in covers
A printed publication consisting of folded unstapled sheets and containing news, articles, advertisements, and correspondence
What is a blog?
An advertisement to sell a product
A website where the postings are primarily in video form
A regularly updated website or web page, that is written in an informal or conversational style
What is the main reason for advertisements?
To look nice
To persuade people to buy a certain product
To allow people to make a cup of tea during TV programmes
What does an effective advert use?
Positive words
Negative words
Which of these images shows a Storyboard?
Which of the following is an example of a digitally published product?
Magazine
E-book
Board Game
Newspaper
Tabloids and broadsheets are types of what?
Newspapers
Tablets
E-magazines
Medicine
Which of the following platforms could you read an e-book on?
PlayStation 4
iPad
Newspaper
Whiteboard
