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Basics of Marketing

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

The _______________ is defined as "All people who share similar needs and wants and who have the ability to purchase a given product."

a)

marketing concept

b)

product

c)

marketing mix

d)

market

2.

The process of planning, pricing, promoting, distributing and selling ideas, goods, and services defines ________________.

a)

The market

b)

Marketing Concept

c)

Marketing Mix

d)

Marketing

3.

What term defines the idea that a business should satisfy their customers' needs and wants while making a profit?

a)

product

b)

marketing mix

c)

market

d)

marketing concept

4.

What term is defined by the four marketing strategies used to influence current and potential customers, also known as the 4 P's of Marketing?

a)

The marketing mix

b)

Tangible Product

c)

The marketing concept

d)

Consumer Market

5.

What term is defined as Tangible and Intangible items that have monetary value?

a)

Promotion

b)

Place

c)

Price

d)

Product

6.

What term is defined as an essential item to one's survival?

a)

Consumer

b)

Service

c)

Need

d)

Want

7.

What term is defined as tangible items that have monetary value?

a)

Goods

b)

Services

c)

Wants

d)

Promotion

8.

Your mother bought a house for you and your family to live in. She bought it because the house is a _____________.

a)

Want

b)

Need

c)

Service

d)

Promotion

9.

What term is used to describe customers who purchase goods and services for personal use.

a)

Industrial Market

b)

Marketing Concept

c)

Marketing Mix

d)

Consumer Market

10.

What term is used to describe customers who purchase goods for business use or for resale; also known as Business-to-business (B2B)?

a)

Consumer Market

b)

Industrial Market

c)

Marketing concept

d)

Marketing Mix

11.

All potential customers who want and are able to purchase a product are called _____________ for that product.

a)

The Marketing MIx

b)

The Producer

c)

The market

d)

The Marketing Concept

12.

The idea that a Business should strive to satisfy their customers while making a profit defines:

a)

The Marketing Mix

b)

The market

c)

The Marketing Concept

d)

The producer

13.

The 4 Marketing strategies used to influence potential customers also know as the 4P's

a)

The Marketing Concept

b)

The Producer

c)

The Market

d)

The Marketing Mix

14.

The person using the product is the:

a)

Consumer

b)

Customer

c)

Marketing Mix

d)

Marketing Concept

15.

The person purchasing the product is the:

a)

Marketing MIx

b)

Consumer

c)

Marketing Concept

d)

Customer