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WorksheetsBasics of Marketing
Total questions: 15
Worksheet time: 8mins
The _______________ is defined as "All people who share similar needs and wants and who have the ability to purchase a given product."
marketing concept
product
marketing mix
market
The process of planning, pricing, promoting, distributing and selling ideas, goods, and services defines ________________.
The market
Marketing Concept
Marketing Mix
Marketing
What term defines the idea that a business should satisfy their customers' needs and wants while making a profit?
product
marketing mix
market
marketing concept
What term is defined by the four marketing strategies used to influence current and potential customers, also known as the 4 P's of Marketing?
The marketing mix
Tangible Product
The marketing concept
Consumer Market
What term is defined as Tangible and Intangible items that have monetary value?
Promotion
Place
Price
Product
What term is defined as an essential item to one's survival?
Consumer
Service
Need
Want
What term is defined as tangible items that have monetary value?
Goods
Services
Wants
Promotion
Your mother bought a house for you and your family to live in. She bought it because the house is a _____________.
Want
Need
Service
Promotion
What term is used to describe customers who purchase goods and services for personal use.
Industrial Market
Marketing Concept
Marketing Mix
Consumer Market
What term is used to describe customers who purchase goods for business use or for resale; also known as Business-to-business (B2B)?
Consumer Market
Industrial Market
Marketing concept
Marketing Mix
All potential customers who want and are able to purchase a product are called _____________ for that product.
The Marketing MIx
The Producer
The market
The Marketing Concept
The idea that a Business should strive to satisfy their customers while making a profit defines:
The Marketing Mix
The market
The Marketing Concept
The producer
The 4 Marketing strategies used to influence potential customers also know as the 4P's
The Marketing Concept
The Producer
The Market
The Marketing Mix
The person using the product is the:
Consumer
Customer
Marketing Mix
Marketing Concept
The person purchasing the product is the:
Marketing MIx
Consumer
Marketing Concept
Customer
