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WorksheetsMarketing Quiz Part 2
Total questions: 50
Worksheet time: 54mins
Elements involved in marketing a good or service that interact significantly with each other.
Marketing Mix
Product
Place
Price
The advancement of a product, idea, or point of view through publicity and/or advertising.
Promotion
Place
Product
Price
The product is properly distributed and available in a convenient location at the right time.
Promotion
Place
Product
Price
What the customer is charged.
Promotion
Place
Product
Price
Which of the 4P's does this represent: T-Shirt
Product
Price
Place
Promotion
Which of the 4P's does this represent: Commercial
Product
Price
Place
Promotion
Which of the 4P's does this represent: Transportation
Product
Price
Place
Promotion
Which of the 4P's does this represent: Discounts
Product
Price
Place
Promotion
Which of the 4P's does this represent: Air Jordans
Product
Price
Place
Promotion
Which of the 4P's does this represent: Advertisements in the newspaper
Product
Price
Place
Promotion
Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?
Place
Price
Product
Promotion
A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?
Place
Price
Product
Promotion
When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?
Place
Price
Product
Promotion
Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?
Place
Price
Product
Promotion
Coca-Cola decided to offer a new type of soft drink called Coke 2. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
The marketing mix is also known as?
The 4 P's of Marketing
Promotion
Products
Coupons
A person who buys the product or service is a _____________________________.
target market
competition
brand
customer
Wendy's vs. McDonald's
competition
brand
target market
place
Trying to sell dog treats to pet owners is an example of
brand
competition
product
target market
Any form of communication a business or organization uses to inform, persuade, or remind.
Product
Price
Place
Promotion
It can boost brand recognition and sales.
Promotion
Price
Place
Process
It is the way of combining the marketing elements to sell products that meet the
needs and wants of the customers.
Market Survey
Marketing Mix
Market Research
Market Process
Choose the 3 Marketing Concepts.
Choose 3 Marketing Strategies.
Pricing Strategy
Place Strategy
Choose the correct Environment Data/Environmental Scanning Concepts.
Marketing Mix
Market segmentation
Match the following Marketing Strategy.
Something offered in exchange and for marketing actions are taken and marketing decisions made.
Product
Something given in exchange for a product.
Price
Some method of getting the product from the creator of the product to the customer
Place
Methods of informing and influencing customers to buy the product.
Promotion
Methods of utilizing organization employees to support the marketing strategies of the company.
People
Choose the correct spelling.
Targt Market
Target Maket
Target Market
Target Marrket
Choose the correct spelling.
competitive advanttage
competitive addvantage
commpetitive advantage
competitive advantage
Choose the correct spelling.
Prooduct differentiattion
Product diffeerentiation
Product differentiation
Product differentiiation
Where and how people buy things
consumer behavior
consumer profile
consumer goods
Is this ...
Price?
Place?
Promotion?
Product?
Is this ....
Place?
Product?
Promotion?
Price?
Is this...
Price?
Promotion?
Place?
Product?
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
Target market is the group of customers at which a product or service is aimed at?
True
False
"Single Parents" and "Students" are examples of
Target Markets
Life Stages
Public
Citizens
Organize these options into the right categories.
Customer's feeling that a product has met or exceeded expectations
Amount a customer will pay
Customer willingly to travel for a product or service
Customer may spend time searching for a product or service or staying on hold
Customers may be willing to pay more or less for their experience
Customers are willing to pay more for reliability of the product
Expectations are often the result of communication, especially promotion.
Organize these options into the right categories.
Needs and wants of the customer
Distinguished Products from competitors
Products can be goods, services or ideas
Bring all of the organization's activities together
Activities include production and promotion to satisfy customer wants and needs.
Long term goals are met for the organization
Satisfying customer wants and needs legally and responsibly
Identify the 3 Sacrifices in the Marketing Concept.
