is a strategy designed to foster customer loyalty, interaction, and long-term engagement. It is designed to develop strong connections with cusomers by providing them with information directly suited to their needs and interests and by promoting open communication

(a)  

Is the process of ensuring customer satisfaction with a product or service. Customer service can take on many forms – salesperson assistance, product delivery, technical advice, help desks, or other means.

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is the forecasted sales or profits that a company can derive from the entire span of its future relationship with a particular customer.

(a)  

It is all the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers.

(a)  

Formula for Customer Lifetime Value

(a)  

is a form of communicating or promoting the value of a product, service, or brand to the consumers.

(a)  

This level of product is NOT the tangible physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes it valuable to you.

(a)  

This level of product is the tangible, physical product. You can get some use out of it.

(a)  

This level of product is the tangible, physical product. You can get some use out of it.

(a)  

This level of product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.

(a)  

These are goods that are purchased for personal consumption and/or for household use.

(a)  

These are purchased in order to make other goods, to serve as a raw material or input in the production of other goods.

(a)  

These are goods that are purchased for personal consumption and/or for household use.

(a)  

These are products whose physical characteristics are so identical.

(a)  

These are varied in their characteristics and features that make them distinguishable from one another.

(a)  

These are varied in their characteristics and features that make them distinguishable from one another.

(a)  

These are varied in their characteristics and features that make them distinguishable from one another.

(a)  

It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes.

(a)  

This provide benefits to the consumer for a longer period of time, usually spanning several months.

(a)  

These are products that are manufactured to last a long time. They are capable of providing consumers with years of beneficial use.

(a)  

These are products that are purchased frequently, are usually inexpensive, and do not require much purchase effort and evaluation.

(a)  

These are purchased less frequently than convenience goods, are relatively more expensive, and require some amount of information search and evaluation prior to purchase.

(a)  

These are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons, such as fear or diversity, rather than desire.

(a)  

These are goods that require an unusually large effort on the part of consumers to acquire. Consumers are usually willing to travel great distances to where these goods can be purchased.

(a)  

What are the three levels of a product?

It is the marketing ideas used by companies for an effective marketing strategy.

(a)  

What are the 4Ps of Marketing Mix?

It assumes that customers prefer products that are inexpensive, affordable, and widely available.

(a)  

It assumes that customers will always prefer and patronize products of high quality. Resources are focused on product improvement and innovation.

(a)  

It emphasizes aggressive selling and promotional efforts. It assumes that customers are generally timid and must be persuaded into buying.

(a)  

Also known as B2B or business-to-business marketing is a branch of marketing which involves one business dealing or marketing their goods and services to another business.


(a)  

This branch of marketing works for the welfare of the people which helps the brands creates their positive image in the eyes of the customer. Thereby, helping the brands create long-term relations with their customers.

(a)  

Is the type of marketing in which a company and charity team up together and spread awareness for a good cause. If the campaign is successful, it can help in increasing the business value for the company.

(a)  

It is the type of marketing in which marketers conduct promotional events and promote their products and services in those events.

(a)  

It is the practice of marketing in which the services and goods are marketed from their environmental benefits.

(a)  

This step assesses and evaluates the market, customers, competitors, and the company’s internal and external environment.

(a)  

These enable a company to control its marketing plan and provide a consistent focus all functions of an organization.

(a)  

This includes forces that are internal to the company or those that are relevant to its operation.

(a)  

They provide raw materials, utilities, labor, capital, and equipment. The availability and prices of these supplies should be monitored.

(a)  

What are the 6 Marketing Micro - Environment?

It is the function responsible for acquiring and evaluating market and consumer-based information for decision making and the determination of marketing strategic direction.

(a)  

Give atleast 5 steps in Marketing Research Process

It is often recognized as the first and most imporant step in the buyer decision-making process. A customer must need to fill a gap or some other sort of need for them to make a purchase.

(a)  

What are the 5 consumer buying roles?