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DECA - Marketing Cluster Exam // Practice 2

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following is a reason why someone might have trouble adapting to new circumstances:

a)

A. Missed opportunities

b)

B. Objectivity

c)

C. Empathy

d)

D. Contentment

2.

Which of the following is a belief you should have about your own behavior if you want to be assertive:

a)

A. Passive behavior is a good response to aggression.

b)

B. You have the right to choose the way you respond to your circumstances.

c)

C. You have the right to be aggressive in some circumstances.

d)

D. Circumstances determine the way you should behave.

3.

A hiring director at an engineering firm rarely hires women even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n)

a)

A. typical hiring practice.

b)

B. impartiality.

c)

C. bias.

d)

D. objectivity.

4.

Accepting blame for failure and credit for success is an indication of a person's

a)

A. consideration.

b)

B. responsibility.

c)

C. interpersonal skills.

d)

D. initiative.

5.

Ann has until the end of the day to collect research for a report. Now it is mid-afternoon, and three coworkers have come into her office to ask for help with work-related problems. Ann is starting to panic, wondering if she will have the research done by her deadline. In this situation, Ann's source of stress is related to

a)

A. an unrealistic workload.

b)

B. work interruptions.

c)

C. difficult working relationships.

d)

D. unclear business policies.

6.

Which of the following is a characteristic of good coaches:

a)

A. Aggression

b)

B. Patience

c)

C. Self-interest

d)

D. Creativity

7.

To determine your personal vision, you must first consider

a)

A. specific obstacles.

b)

B. your values.

c)

C. cultural differences.

d)

D. others' aspirations.

8.

Which of the following is an example of direct mail:

a)

A. Broadcasting a TV commercial

b)

B. Mailing a brochure to a consumer's home

c)

C. Developing a sales presentation

d)

D. Reading a manufacturer's information

9.

Your annual income, inheritance, and money from the sale of an asset are all considered events that contribute toward

a)

A. tax liability.

b)

B. tax loophole.

c)

C. sales tax.

d)

D. untaxable income.

10.

When an individual invests in a mutual fund, they are

a)

A. taking on a high level of investing risk.

b)

B. selecting their own investment options.

c)

C. pooling their money with other investors.

d)

D. purchasing corporate and government bonds.

11.

What is the purpose of a code of ethics?

a)

A. To differentiate between different types of accounting

b)

B. To limit the work that accountants can do

c)

C. To provide punishments for those who break rules

d)

D. To act as a framework for ethical decision-making

12.

What is likely to happen if a company has sunk costs associated with a poor decision?

a)

A. Employees will start seeking other employment.

b)

B. Employees' ethical practices will diminish over time.

c)

C. The company will forgo short-term benefits for long-term rewards.

d)

D. The company will look for proof to justify its decision.

13.

One of the main reasons that companies gather marketing information is to be able to

a)

A. increase sales and profits.

b)

B. track past sales trends.

c)

C. answer customer complaints.

d)

D. monitor inventory records.

14.

What is the most significant reason why marketing research is important to businesses?

a)

A. It contributes to business success.

b)

B. It helps the business base decisions on opinions.

c)

C. It makes competitors take notice of the business.

d)

D. It improves financial management.

15.

Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall

a)

A. pricing strategy.

b)

B. place strategy.

c)

C. product strategy.

d)

D. promotional strategy.

16.

Businesses that deliberately interpret marketing information inaccurately and present those findings to consumers may be guilty of using that information in an unethical way to

a)

A. analyze opinions.

b)

B. promote products.

c)

C. solve problems.

d)

D. develop surveys.

17.

A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the worst and 5 being the best, is an example of

a)

A. coding.

b)

B. marking.

c)

C. sorting.

d)

D. tabulating.

18.

Businesses can retrieve external marketing data by accessing

a)

A. online-based information services.

b)

B. computer-generated sales reports.

c)

C. accounts receivable summaries.

d)

D. inventory management records.

19.

If marketers do not have enough secondary data available to meet the company's needs, they must

a)

A. conduct primary research.

b)

B. find a new project.

c)

C. create data.

d)

D. wait until secondary data appear.

20.

To be effective in developing relationships with customers, the service that salespeople provide must

a)

A. meet customers' needs.

b)

B. be the same for all customers.

c)

C. include customers' employees.

d)

D. save money for customers.