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WorksheetsDECA - Marketing Cluster Exam // Practice 3
Total questions: 20
Worksheet time: 10mins
How research will be conducted depends on a business's
A. products and employees.
B. size and industry.
C. industry and resources.
D. size and resources.
Which of the following research designs would be best suited to determine the reach of an advertisement in a particular target market:
A. Focus group
B. Simulation
C. Survey
D. Test marketing
What question does establishing a sampling plan for a research project answer?
A. When to conduct an interview
B. Why investigate the issue
C. What marketing research technique to use
D. How many people to survey
Surveys are excellent tools for data collection because they
A. are easy to analyze.
B. dig deep into respondents' feelings.
C. show cause and effect.
D. don't require human input.
When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred?
A. Measurement
B. Response
C. Recording
D. Sampling
What should researchers consider when evaluating the design of questionnaires?
A. Size of paper
B. Number of participants
C. Names of developers
D. Types of questions
Which of the following is a question that the marketing-information management function can help businesses answer:
A. Where will products be stored?
B. What new products should be developed?
C. Where are customers located?
D. What is the image of the business?
To promote its summer menu, Danielle's Cafe plans to email a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
A. Strategy
B. Goal
C. Tactic
D. Trend
Which of the following would probably use a longer channel of distribution than the others:
A. A printing press
B. A bag of oranges
C. An airplane
D. A bottle of shampoo
One of the purposes of the situational analysis component of a marketing plan is to determine a business's
A. expansion options.
B. distribution channels.
C. operating objectives.
D. current weaknesses.
A situation analysis reveals that Pullman Industries will need to increase its minimum wage to $9.30 per hour in three months or face severe government fines for noncompliance. This is an example of a _________ factor that affects businesses.
A. technological
B. regulatory
C. managerial
D. secondary
Thomas wants to change the word “develop” to the word “create” in several places throughout his document. The quickest way to make these changes is by using the __________ function.
A. header and footer
B. cut and paste
C. find and replace
D. styles and formatting
To write text on your web page, you need to use __________ software.
A. keylogger
B. computer-aided design (CAD)
C. defragmentation
D. web-editing
Which of the following could cause a legal issue associated with information management:
A. Requiring a passcode to unlock workstations
B. Using a secure network to store data
C. Accidentally emailing a client's personal information to others
D. Shutting down your computer before leaving the office
Information management professionals carry an important responsibility for ensuring that their company has its records in order in case of __________ by the government.
A. financial modeling
B. an expenditure
C. a financial audit
D. outsourcing
The final deliverable of your project is choosing a name for your company's new product. Which of the following tasks is most likely outside the project's scope:
A. Brainstorming for names with members of the project team
B. Seeing how potential names look in different fonts
C. Generating potential names for future products
D. Conducting a focus group to test potential names
Which of the following is a true statement about safety hazards in the workplace:
A. Trial and error is a good way to learn use of tools and equipment.
B. Good housekeeping increases safety hazards.
C. Employees decide which protective clothing they should wear.
D. Personal habits can create safety hazards.
Akua is in charge of supervising the entire process of getting products into the marketplace, otherwise known as the flow of goods. Akua's job title is most likely
A. supply chain manager.
B. chief financial officer.
C. line supervisor.
D. inventory manager.
Effective collaboration between supply chain partners will most likely result in
A. lower employee turnover.
B. longer lead times.
C. higher inventory levels.
D. lower warehousing costs.
It's important to __________ all of the corrections you make during a project.
A. accept blame for
B. cover up
C. duplicate
D. document
