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WorksheetsGlobal Marketing
Total questions: 15
Worksheet time: 9mins
Which of these is not an external determinant of channel decisions?
Customer characteristics
Nature of demand/location
The seller's preferences
Legal regulations
True or False: Consumer products channels tend to be longer than industrial products channels.
True
False
What type of market coverage involves choosing only one intermediary in a market?
(a)
Intensive distribution channels are often suitable for distributing what types of products?
Convenience products, mature products, low-price products
Low-price products, brand-preferred products, speciality products
Convenience products, mature products, high-price products
Low-price products, convenience products, technical products
Which of the following is an example of a company using vertical integration in its distribution strategy?
An e-commerce retailer partnering with multiple third-party delivery services
A manufacturer opening its retail stores to sell its products directly to consumers
A company outsourcing all logistics functions to specialized firms
A retailer exclusively using a dropshipping model
A bundling strategy can be quite powerful in generating additional sales and profits if it is created by using … and finding the meaningful relationships between … from past …
Historical data - customers - transactions
Historical data - products - purchases
Historical purchase data - products - transactions
Historical purchase data - customers - purchases
True or False: If a supplier sells through online channel they will have advantages over the physical distribution channel in that they can focus on “long tail” products that are economical for physical stores to carry.
True
False
The distributors and retailers will be looking for customized and exclusive merchandise, which will add … for manufacturers.
(a)
Which statement is true?
Intermediation occurs when a firm begins as a middleman between two industry players.
Reintermediation occurs when an established middleman is pushed out of the value chain.
Disintermediation occurs when a once disintermediated player is able to begin again itself as an intermediary.
Which are the benefits of M-marketing? (Choose all correct answers)
Smartphones enable rapid content consumption, with users swiftly scrolling through their social media feeds or news sites.
Companies will be better able to target their products and promotions to those in a given geographic area at a specific time.
Restrain the number of users who can be reached and those who can receive information via mobile marketing.
Shoppers have the ability to compare prices, allowing them to access the most competitive prices in the market right when they make their purchase decision.
... among marketing channel members on goals and roles – who should do what and for what rewards can cause channel conflict.
(a)
What is channel power in international retailing?
The strength of a retail store's brand
The ability of a retailer to influence the behavior of suppliers and customers
The number of channels a retailer uses to distribute products
The location of a retail store in a shopping mall
What is the key objective of channel relationships in the context of trade marketing?
Competition and conflict
Mutual profitability and cooperation
Exclusive promotions and sales
Independent decision-making
What is the definition of gray marketing (parallel importing) ?
The unauthorized import and sale of products through manufacturer-approved channels.
The legal import and sale of products through authorized distribution channels.
The export of products to other countries.
The import and sale of products through distribution channels not authorized by the manufacturer.
Gray marketers typically compete solely based on price and tend to neglect ... and ...
marketing support - after-sales service
customer loyalty - advertising strategies
customer satisfaction - product quality
product distribution - market research
