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WorksheetsQ#1-MktgServiceEconomy
Total questions: 15
Worksheet time: 5mins
Most new employment is provided by services
True
False
Customers might be manipulated
True
False
Manufacturing firms are reformulating and innovating existing added-value services to market them as stand-alone core products
True
False
Marketing is only function to bring operating revenues into a business; all other functions are cost centers
True
False
Differences exist amongst services depending on what is being handled.
True
False
Customers have more choices and exercise more power
True
False
Services are different from goods because they are (a)
Production and consumption are (a)
Physical presence of recipients not required
Services
Marketing of service
Rented goods services
Mental Stimulus Processing
Services directed at intangible assets
Newer service industries
Globalization
Information processing
Customer's perspective
Core content of services is.....
inventoried
information based
not required
might be manipulated
Services dominate the economy in many nations. The (a) are created in the service sector.
Which of the following is a traditional marketing mix applied to services:
People
Price
Marketing of services
Process
Compact mobile equipment is factor that stimulate transformation in service economy under:
Globalization
Business Trends
Social Changes
Advances in IT
Managers should think about process and output from the (a)
