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Marketing JIM(202-2022)

Total questions: 15

Worksheet time: 3mins

Name
Class
Date
1.

Business process of creating relationship with and satisfying customers.

a)

Advertisement

b)

Marketing

c)

Market Research

d)

Market Study

2.

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

a)

Advertisement

b)

Marketing

c)

Marketing Plan

d)

Marketing Strategy

3.

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

a)

Marketing Plan

b)

Market Research

c)

Marketing Strategy

d)

Product Testing

4.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

5.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

a)

ADVERTISING TESTING

b)

BRAND AWARENESS AND REACH

c)

MARKET SEGMENTATION

d)

PRODUCT TESTING

6.

Help produce marketing messages to change or enhance existing perceptions about your products/ services

a)

ADVERTISING TESTING

b)

BRAND AWARENESS AND REACH

c)

MARKET SEGMENTATION

d)

PRODUCT TESTING

7.

SATISFACTION AND LOYALTY ANALYSIS IS ?

a)

Keeping how effective your marketing campaigns really are.

b)

Measuring customer satisfaction to increase customer retention.

c)

Surveys that ask customers to choose between different products with unique features and price points.

d)

Tests of advertising campaigns can save you valuable time and resources.

8.

Brand Awareness and Reach is?

a)

Keeping how effective your marketing campaigns really are.

b)

Measuring customer satisfaction to increase customer retention.

c)

Surveys that ask customers to choose between different products with unique features and price points.

9.

Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.

a)

ADVERTISEMENT

b)

ADVERTISING

c)

DISPLAY ADS

10.

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

a)

ADVERTISEMENT

b)

ADVERTISING

c)

DISPLAY ADS

d)

SOCIAL MEDIA ADS

11.

Digital Ads, Billboards, Newspapers and Magazines are _____________.

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

12.

Paying to sponsor a sports or a charity event.

a)

DISPLAY ADS

b)

EVENT MARKETING

c)

OUTDOOR ADVERTISING

d)

SOCIAL MEDIA ADS

13.

Pinterest, Instagram, Facebook are example of ........

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

d)

VIDEO ADS

14.

Based in the customer's perception alone.

a)

Brand Identity

b)

Brand Image

c)

Brand Recall

d)

Brand Recognition

15.

What are you as a marketing team create.

a)

Brand Identity

b)

Brand Image

c)

Brand Recall

d)

Brand Recognition