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WorksheetsMarketing JIM(202-2022)
Total questions: 15
Worksheet time: 3mins
Business process of creating relationship with and satisfying customers.
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Marketing
Market Research
Market Study
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
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Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Help produce marketing messages to change or enhance existing perceptions about your products/ services
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
SATISFACTION AND LOYALTY ANALYSIS IS ?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Tests of advertising campaigns can save you valuable time and resources.
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.
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ADVERTISING
DISPLAY ADS
Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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ADVERTISING
DISPLAY ADS
SOCIAL MEDIA ADS
Digital Ads, Billboards, Newspapers and Magazines are _____________.
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
Paying to sponsor a sports or a charity event.
DISPLAY ADS
EVENT MARKETING
OUTDOOR ADVERTISING
SOCIAL MEDIA ADS
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
Based in the customer's perception alone.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
What are you as a marketing team create.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
