WorksheetsFashion Merchandising - Obj. 3.01
Total questions: 10
Worksheet time: 14mins
Predicting fashion trends is:
retailing
forecasting
producing
A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
textile
design
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
marketing research
comparison shopping
Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
sales records
comparison shopping
market segmetation
The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
color services
sales records
comparison shopping
Which role uses fashion forecasting in the retail environment?
customers
merchandisers
customers
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
forecasting
consumer research
fashion shopping
The overall form or outline of an outfit or clothing style is the:
style
silhouette
texture
A fashion forecasting company provides which service?
Predicts upcoming trends
Provides merchandise
Trains sales associates
Creates advertisements
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
designers
trends
fibers
