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WorksheetsMarketing Review
Total questions: 78
Worksheet time: 59mins
A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.
Selling
Distribution
Promotion
Pricing
A retailer decides to mark down the store's selection of swimsuits in August.
Pricing
Promotion
Distribution
Product Service Management
A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.
Pricing
Selling
Marketing Information Management
Distribution
A television commercial stresses the benefits of buying a new protein bar.
Marketing Information Management
Product Service Management
Pricing
Promotion
A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.
Promotion
Product Service Management
Distribution
Financing
A small manufacturer applies for a bank loan in order to upgrade its computer network.
Pricing
Distribution
Financing
Marketing Information Management
A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.
Distribution
Product Service Management
Promotion
Pricing
Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.
Product Service Management
Financing
Distribution
Marketing Information Management
When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.
Promotion
Product Service Management
Financing
Distribution
Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.
Product Service Management
Selling
Promotion
Distribution
The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.
Promotion
Marketing Information Management
Selling
Pricing
Offering retail store credit cards and layaway options to customers to make it easier to purchase items.
Product Service Management
Financing
Pricing
Marketing Information Management
Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.
Promotion
Selling
Pricing
Distribution
The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.
Promotion
Selling
Pricing
Financing
Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.
Financing
Pricing
Selling
Promotion
Process of collecting information about customer trends, and competitor products.
Product Service Management
Distribution
Marketing Information Management
Selling
The process of establishing and communicating to customers the value of cost of goods and services.
Financing
Selling
Promotion
Pricing
The process of establishing and communicating to customers the value of cost of goods and services.
Financing
Selling
Promotion
Pricing
Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.
Product Service Management
Financing
Promotion
Selling
Any form of communication used to inform, persuade, or remind people about a business's products.
Marketing Information Management
Promotion
Selling
Financing
Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs.
Promotion
Marketing Information Management
Pricing
Selling
Making decisions about where to sell the product, how it gets there, and storage for the product.
Distribution
Selling
Promotion
Pricing
Ms. Montford's loyalty to purchasing only Coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
Franchise
What is the person who buys a product called?
What is marketing? Pick TWO.
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
What is the total value of all final goods and services produced in the economy in a given year?
Unemployment rate
Supply and Demand
GDP
Communism
Involves determining where the product will be available for consumers to purchase.
Price
Product
Place
Promotion
The amount customers are charged to use/buy the good or service.
Price
Product
Place
Promotion
The advertisement tools used.
Price
Product
Place
Promotion
Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?
Price
Product
Place
Promotion
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
Which economic system promotes competition?
Communism
Capitalism
Socialism
______ is an economic system that is heavily influenced by the law of ______.
Capitalism; Sustainable Development
Communism; Class Warfare
Capitalism; Supply & Demand
Socialism; Safety-Net Programs
Capitalism; Distribution
What is the term meaning the bank's ability to trust you to pay back a loan?
Credit Card
Credit Agency
Credit Score
Credit Limit
520 is considered a very good credit score.
true
false
What are the two types of research?
Qualitative and quantitative
Primary and secondary
Structured and unstructured
Open-ended and Closed questions
__________ aim to classify features, count them, and create statistical models to test hypotheses.
Qualitative Method
Interviews
Quantitative Method
Fieldwork Studies
Which type of information is most likely to be collected by quantitative research methods?
Attitudes and values
Non-numerical data
Descriptions and explanations
Measurements and statistics
In which of the following do both methods provide primary qualitative data?
Experiments and interviews
Questionnaires and sampling
Literatre reviews and surveys
Observations and case studies
▶Conducting a survey of every person who passes you in the street
Primary research
Secondary research
▶Looking up information about people buying different types of cereals in a Nestle survey online
Primary research
Secondary research
▶Copying out information from the Manchester Evening News
Primary research
Secondary research
▶Interviewing people through a telephone survey
Primary research
Secondary research
What is a niche market?
A market in which businesses sell to a large customer group with similar needs.
A market in which businesses sell to a variety of customers.
A market in which businesses sell to a small customer group with specific needs.
A market in which businesses sell one product to many consumers.
What is a mass market?
When a business sells different products to all consumers and markets them in the same way.
When a business sells different products to all consumers and markets them in a different way.
When a business sells the same products to all consumers and markets them in a different way.
When a business sells the same products to all consumers and markets them in the same way.
The Business Cycle measures ___ over time.
wealth
inflation
economic growth
Inflation measures...
the value of all final goods and services produced
an increase in the general price level
the percentage of people looking for work that can't find it
the economic freedom an economy offers
Which of the following is a peak?
A
B
C
D
Which of the following is a recession, or contraction?
A
B
C
D
Which of the following is a trough?
A
B
C
D
Which of the following is an expansion, or recovery?
A
B
C
D
The Legislative Branch's main job is to _______________.
talk to other countries
enforce the laws
make new laws
What is another main job of the Executive Branch. Choose only one
having parties
making speeches
controlling the military
Which branch can levy (make) and collect taxes?
Legislative
Executive
Judicial
Presidential Cabinet
