The documented beliefs and philosophies of an organisation, so that people know what is considered acceptable or not acceptable within the organisation.

Organisational goals based on moral guidelines, determined by the business and/or society, which direct and determine decision-making.

The moral principles that guide decision-making and business strategy. Morals are concerned with what is considered to be right or wrong, from society's point of view.

What an organisation strives to achieve. They are the goals of an organisation, such as growth, profit, protecting shareholder value and ethical objectives.

The longer-term goals of a business, such as profit maximization, growth, market standing and increased market share.

The various plans of action that businesses use to achieve their targets. They are the long-term plans of the organisation as a whole.

Short-term goals that affect a unit of the organisation. They are specific goals that guide the daily functioning of certain departments or operations.

Short-term plans of action that businesses use to achieve their objectives.