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Worksheets2023-2024 Applied Business Tools Midterm
Total questions: 50
Worksheet time: 50mins
What do Social Listening Tools help you monitor and analyze?
Customer preferences
Online conversations about a brand or topic
Hotel room availability
Weather conditions
Which of the following is not a Social Listening Tool?
Hootsuite
Buffer
WordPress
Mention
What does Google Analytics help organizations with?
Tracking hotel room prices
Monitoring website performance and gathering visitor data
Managing social media posts
Booking flights
What is ROAS (Return on Ad Spend) used to measure?
Hotel occupancy rates
Advertising effectiveness
Restaurant menu prices
Flight availability
Which tool is used for creating and conducting surveys to gather customer feedback?
Trello
Google Analytics
Typeform
Asana
What is the origin of electronic commerce in its purest form?
The Internet
Electronic data interchange (EDI)
The Berlin airlift in 1948
The 1960s cooperative effort
What is the primary purpose of Electronic Data Interchange (EDI)?
To facilitate intra-industry transactions
To transmit personal messages
To improve Internet connectivity
To promote social media engagement
What is electronic commerce redefined by the dynamics of?
Traditional business
The Internet
Radio broadcasting
Print media
How do e-commerce and e-business differ in their focus?
E-commerce focuses on business transformation, while e-business deals with key processes.
E-commerce relates to the macro-environment, while e-business pertains to the micro-level of the firm.
E-commerce involves customer service, while e-business focuses on marketing and sales.
E-commerce deals with sales and human resource management, while e-business covers financial transactions.
What is the broader definition of e-commerce compared to e-business?
E-commerce is about marketing, while e-business is about sales.
E-commerce focuses on the micro-level of the firm, while e-business pertains to the macro-environment.
E-commerce involves all business activities, while e-business deals with electronic and digital processes.
E-commerce is limited to online transactions, while e-business encompasses the entire business operation.
Social Listening Tools help monitor and analyze online conversations about a brand or topic.
TRUE
FALSE
Mailtrack is an email tracking tool that can be used to monitor email opens and clicks.
TRUE
FALSE
Mention is a social listening tool that alerts users when their brand or keywords are mentioned online and provides insights into sentiments and reach.
TRUE
FALSE
Online Payment Tools are not useful for collecting payments and making it convenient for customers.
TRUE
FALSE
Survey Tools are a great way to get quick customer feedback and conduct market research, but they don't inform you about what people want to see more of from your brand.
TRUE
FALSE
Electronic commerce (e-commerce) has existed in its purest form for over 40 years, originating from the electronic transmission of messages during the Berlin airlift in 1948.
TRUE
FALSE
E-business includes activities related to the operation of an organization that are electronic or digital in nature, impacting efficiency and integration of business processes.
TRUE
FALSE
E-business relates more to the macro-environment, while e-commerce is more focused on the micro-level of a firm.
TRUE
FALSE
E-commerce encompasses trade between countries using an electronic medium, and it is defined by the exchange of merchandise.
TRUE
FALSE
Business process re-engineering and change management are part of e-commerce but not e-business.
TRUE
FALSE
Political factor is one of the key drivers of e-business.
TRUE
FALSE
Organizational culture key driver of e-business is about the willingness to innovate and use technology to achieve objectives.
TRUE
FALSE
Another approach to achieving change visibility in tools management in Trello is to use a change management process.
TRUE
FALSE
In Trello, you cannot assign members to a card, making it clear who is responsible for the task.
TRUE
FALSE
Airbnb is based on a peer-to-peer business model.
TRUE
FALSE
In Airbnb app, after deciding for your destination, click the “book now” and it will redirect you to payment process method.
TRUE
FALSE
Airbnb is an online platform operating booking of flights, hotels and car rental.
TRUE
FALSE
In Wix, they can create for you or you will customize your own design.
TRUE
FALSE
In WIx application, you cannot choose theme or design you need to create it manually.
TRUE
FALSE
There is no analytics interface in mention application only the reports about your business shows.
TRUE
FALSE
Social Listening Tools help you identify and analyze online conversations about your brand or industry. Some top social listening tools include Hootsuite, Buffer, Mention, BuzzSumo, and (a) .
Google Search Console allows you to monitor, maintain, and troubleshoot the visibility of your website in (a) .
Trello, Asana, Flow, and SmartTask are examples of (a) that help manage marketing campaigns and workload efficiently.
Google Wallet is an example of an (a) tool that makes it convenient for customers to make payments online.
Analytical Tools empower you with digital analytics tools to track various metrics, including ROAS, ROMI, CPL, and CPC. ROAS stands for Return on (a) .
E-commerce refers to the exchange of merchandise, whether tangible or intangible, using an (a) medium.
Business is defined as "a commercial enterprise as a going (a) ."
In practice, e-commerce and e-business are often used (a) .
E-business is the transformation of key business processes through the use of (a) technologies.
Electronic commerce is about doing business (a) .
(a) is a marketing tool use to creates compelling images and graphics with easy-to-layer blocks, which can later distribute among social media channels to drive engagement.
(a) is a marketing tool use to create email campaigns and newsletter to send regular updates to your subscribers and customers.
(a) is a cloud-based solution that helps enterprises monitor audience insights and analyze marketing strategies across social media platforms.
(a) is a spreadsheet program which is used to create grids of numbers, texts and various formulae.
(a) is to drive your business forward by using their free online survey and forms tool to capture the voices and opinions of the people.
Airbnb, as in “ (a) ”, is a service that lets property owners rent out their spaces to travelers looking for a place to stay.
One of the latest and popular Content Management System is the (a) where you can create your website and grow your business with confidence.
Mention application, you will see recent mentions, number of mentions, and mention quota in (a) interface.
(a) interface in mention application shows the calendar, drafts, and approval workflow.
(a) is a self-service business analytics tool developed by Microsoft with the capability to analyze and visualize data, extract insights and share it across various departments within your organization.
