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FOMO Marketing

Total questions: 8

Worksheet time: 5mins

Name
Class
Date
1.

What is FOMO stands for?

a)

Fear Out Missing Of

b)

Find Out Missed Out

c)

Femur Of Man's Oat

d)

Fear Of Missing Out

2.

FOMO Marketing is to create anxiety surrounding missed opportunities so that consumer______?

a)

simply purchase without thinking

b)

perform impulse purchase

c)

do not want to purchase

d)

waste money buying

3.

After experiencing FOMO, ____of millennial consumers said they make a reactive purchase.

a)

60%

b)

63%

c)

66%

d)

69%

4.

There are 2 steps to create FOMO, 1 is _____, 2 is ______.

a)

factors of scarcity; factors of desirability

b)

factors of durability; factors of scary

c)

factors of desirability; factors of structuring

d)

factors of desirability; factors of scarcity

5.

Which condition below IS for creating scarcity?

a)

Limits of time

b)

Limits on stock count

c)

Limits on freebies

d)

Limits on promo/offer

e)

Limits of relationship

6.

What are the examples of keywords to create FOMO?

a)

Now

b)

Harry Porter

c)

Last Chance

d)

Don't miss out

e)

Today only

7.

Which pitch below is NOT a good FOMO pitch?

a)

I will share with you about the special solution on remarketing, if you are able to complete the 1st campaign within this week.

b)

I will share with you about the TTS promotion tips and tricks, if you are able to complete product listing update by 3 days.

c)

I will share with you where to get reporting insight, if you are able to complete the 1st campaign within this week.

d)

If you don't run ads today, I will not call you again.

8.

Are FOMO pitches towards ADVERTISER and advertiser's POTENTIAL BUYER the same?

a)

Totally Different

b)

Same

c)

Same Method, different context

d)

Same Context, different method