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Introduction to Marketing

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

_________ is tangible.

a)

Service

b)

air

c)

Product

2.

Product, Place, Price, and Promotion are also called __________.

a)

A lot of P's

b)

Market segmentation

c)

4 P's

3.

Which key word best describes the phrase "intangible products"?

a)

Good

b)

Item

c)

Service

d)

Thing

4.

How the consumer gets the product?

a)

Place

b)

Price

c)

Promotion

d)

Sales strategy

5.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
6.

Choosing what to make and sell is which one of the 4P's?

a)

Place

b)

Product

c)

Price

d)

Promotion

7.

How does marketing help consumers?

a)

Lowers prices due to competition

b)

Increases prices

c)

Less options

8.

All the people who share similar needs and wants and who have the ability to purchase your products are called a ______

a)

group

b)

willing consumer

c)

Market

d)

customers

9.

______________ consists of consumers who purchase goods and services for personal use.

a)

Industrial market

b)

consumer market

c)

business market

d)

labor market

10.

___________________ or business-to-business market includes all businesses that buy products for use in their operations.

a)

Labor market

b)

Customer market

c)

Consumer market

d)

Industrial market