WorksheetsMrs Bernard - Visual Literacy and Advertising
Total questions: 42
Worksheet time: 27mins
The goal of Advertising is to get you to...
Believe Something
Buy Something
Do Something
All of these
What is meant by the term 'target audience' or 'target market'?
a group of people who are most likely to want to buy the product being advertised
a group of people who are responsible for producing something
a group of people who are in charge of the company advertising
A ____ is a short memorable phrase to remember a product.
slogan
logo
headline
The image above shows a category of advertising called...
Outdoor Advertising
Covert Advertising
Print Advertising
Public Service Advertising
Which advertising technique involves using famous personalities to promote a product or service?
expert opinion
bandwagon
plain folk
celebrity endorsement
Celebrity Endorsements...
Show how one product is better than another.
Use a famous person to sell their products.
Use facts and statistics to show how good the product is.
Very colorful, visually appealing.
Logical Appeals...
Use patriotism to convince you that their product is better.
Use a celebrity to sell their product.
Use statistics and facts to convince you that their product is better.
Use striking, colorful images to grab your attention.
Makes the claim that EVERYONE is using this product, and you should, too.
Celebrity Endorsement
Plain folk
Bandwagon
Expert opinion
"I'm lovin' it" is an example of a famous _____________.
Logo
Brand
Company
Slogan
Who could be the target audience of this advertisement?
people with a gluten intollerence
people who are dieting / trying to loose weight
people who like natural food
Which persuasive technique matches the definition: Consumers remember the product or service because it was funny.
emotional appeal
sensory appeal
humour appeal
logical appeal
Which advertising appeal is used in this print advert?
Sensory Appeal
Logical Appeal
Humour Appeal
Patriotic Appeal
This advertising technique uses a quote, recommendation, or personal experience from an individual / normal consumer who believes that the product/service is worthwhile and suggests that others may find it valuable as well.
Testimonial
Transfer
Bandwagon
Card Stacking
Which advertising appeal is used in the following ad?
Catchy Slogan/Jingle
Logical Appeal
Humour Appeal
Bandwagon
What makes the following advert memorable?
It uses expert opinion
It uses a catchy Slogan
It uses plain folk advertising technique
It uses bandwagon advertising technique
What is a slogan?
An announcement promoting a product and aiming to sell it
A symbol used to to represent a brand
A short phrase to help people remember a brand or product
This ad is an example of which advertising technique?
(a)
Who is the target audience of this advertisement?
People who are interested in sea voyages
people who are interested in ships
people who have an interest in cars
What is the slogan of this ad?
i'm lovin' it
The angus third pounder..... gets your today.
What is a logo?
a picture showing the product advertised
a phrase associated with a product
a symbol a company uses for its brand
Using the same message/word over and over to make something memorable is called
repetition
alliteration
assonance
humour
Example of outdoor advertising
Internet ads
Billboards
brochures
Which advertising techniques can you see in the following ad?
Celebrity Endorsement
Expert Opinion
Plain folk
Bandwagon
Which advertising appeal is used in the following advert?
Logical Appeal
Emotional Appeal
Humour Appeal
FOMO
Which two advertising appeals can you see in the following ad?
Logical Appeal
Emotional Appeal
Sensory Appeal
Humour Appeal
Which of the following groups would be the most likely target audience for this ad?
Dogs
Pet owners
Teenagers
Parents
Which persuasive language techniques does this advert use?
rule of three
rhetorical question
alliteration
all of the these
Which persuasive language techniques does this ad use?
assonance and rhetorical question
repetition and jargon
alliteration and rule of three
rule of three and repetition
Which persuasive language techniques does this ad use?
rule of three and jargon
metaphor and figurative language
rule of three and exaggeration
Simile and pun
Sun, surf and sand, is what makes the beach relaxing.
Is an example of...
Alliteration
Personal pronouns
Rhetorical Question
Facts
How could you even consider not going?
Is an example of...
Fact
Rhetorical Question
Alliteration
Repetition
Netball is awesome. Netball is great exercise. Netball is a game everyone should play.
Rhetorical Question
Statistic
Repetition
Fact
'We have a responsibility to care for this poor lost dog' is an example of
Repetition
Appeal to emotions or values
Figure of speech
Expert evidence
Which of the following would be the strongest argument to persuade you to buy a new video game:
The video game is expensive.
The video game has OK graphics.
The video game is almost as fun as the ones you have.
The video game won an award for Game of the Year.
"Believe in something, even if it means sacrificing everthing". This advert uses....
opinion
fact
statistics
emotive language
Rhetorical Question is:
the action or fact of persuading someone or of being persuaded to do or believe something.
a question asked in order to create a dramatic effect or to make a point rather than to get an answer.
the action or fact of persuading someone or of being persuaded to do or believe something.
Which persuasive techniques are being used in this advertisement for McDonalds?
Repetition and hyperbole
Emotive language and hyperbole
Alliteration and rule of three
Rhetorical question and inclusive language
Which two persuasive techniques are being used in this advertisement for Coca Cola?
Inclusive Language
Repetition
Anecdote
Emotive language
Tick which persuasive techniques are being used in this advertisement for Starbucks:
Repetition
Alliteration
Hyperbole
Inclusive language / pronouns
Expert opinion
Which persuasive technique is being used here?
Inclusive language
Alliteration
Anecdote
Rhetorical question
Tick which persuasive techniques are being used in this advertisement for the charity organisation Save the Children:
Repetition
Alliteration
Emotive language
Inclusive Language
Anecdote
Tick which advertising appeal being used in this advertisement for barbecue sauce:
Emotional Appeal
Humour Appeal
Logical Appeal
