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WorksheetsGeneral Marketing/Business Terms
Total questions: 100
Worksheet time: 8hrs 20mins
Name
Class
Date
1.
Marketing
a)
Satisfying customer needs and wants while achieving profit for a company
b)
Goods, services & ideas
c)
Distribution, or getting the product from one place to another
d)
Amount of money requested for a product
2.
Marketing Mix
a)
Product, Place, Price, and Promotion
b)
Distribution, or getting the product from one place to another
c)
Amount of money requested for a product
d)
Process of communicating with potential customers to influence their buying behavior
3.
Product
a)
Goods, services & ideas
b)
Amount of money requested for a product
c)
Process of communicating with potential customers to influence their buying behavior
d)
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
4.
Place
a)
Distribution, or getting the product from one place to another
b)
Process of communicating with potential customers to influence their buying behavior
c)
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
d)
Marketing activities promoting goodwill between a company and consumers
5.
Price
a)
Amount of money requested for a product
b)
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
c)
Marketing activities promoting goodwill between a company and consumers
d)
Specific group of customers whose needs and wants a company will focus on satisfying
6.
Promotion
a)
Process of communicating with potential customers to influence their buying behavior
b)
Marketing activities promoting goodwill between a company and consumers
c)
Specific group of customers whose needs and wants a company will focus on satisfying
d)
Qualities of a specific group of people including age, gender, income, ethnicity, education level, occupation, marital status, and family size
7.
Promotional Mix
a)
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
b)
Specific group of customers whose needs and wants a company will focus on satisfying
c)
Qualities of a specific group of people including age, gender, income, ethnicity, education level, occupation, marital status, and family size
d)
A route a product takes from producer to consumer
8.
Public Relations
a)
Marketing activities promoting goodwill between a company and consumers
b)
Qualities of a specific group of people including age, gender, income, ethnicity, education level, occupation, marital status, and family size
c)
A route a product takes from producer to consumer
d)
Handling the activities involved in getting products through different routes from producers to customers
9.
Target Market
a)
Specific group of customers whose needs and wants a company will focus on satisfying
b)
A route a product takes from producer to consumer
c)
Handling the activities involved in getting products through different routes from producers to customers
d)
Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses
10.
Demographics
a)
Qualities of a specific group of people including age, gender, income, ethnicity, education level, occupation, marital status, and family size
b)
Handling the activities involved in getting products through different routes from producers to customers
c)
Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses
d)
Analyzing the potential of different marketplaces to create strategies to target a specific market
11.
Channel
a)
A route a product takes from producer to consumer
b)
Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses
c)
Analyzing the potential of different marketplaces to create strategies to target a specific market
d)
Determining which products a business should offer to meet customer needs
12.
Channel Management
a)
Handling the activities involved in getting products through different routes from producers to customers
b)
Analyzing the potential of different marketplaces to create strategies to target a specific market
c)
Determining which products a business should offer to meet customer needs
d)
Usefulness, or the characteristics of a product that satisfy human wants and needs
13.
Marketing-Information Management
a)
Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses
b)
Determining which products a business should offer to meet customer needs
c)
Usefulness, or the characteristics of a product that satisfy human wants and needs
d)
When a business changes the form of something to make it more useful
14.
Market Planning
a)
Analyzing the potential of different marketplaces to create strategies to target a specific market
b)
Usefulness, or the characteristics of a product that satisfy human wants and needs
c)
When a business changes the form of something to make it more useful
d)
Making products available at convenient places
15.
Product/Service Management
a)
Determining which products a business should offer to meet customer needs
b)
When a business changes the form of something to make it more useful
c)
Making products available at convenient places
d)
When products are made available at the times that customers need and want them
16.
Utility
a)
Usefulness, or the characteristics of a product that satisfy human wants and needs
b)
Making products available at convenient places
c)
When products are made available at the times that customers need and want them
d)
When marketing provides information about a product to a customer
17.
Form Utility
a)
When a business changes the form of something to make it more useful
b)
When products are made available at the times that customers need and want them
c)
When marketing provides information about a product to a customer
d)
Making a product easier for a customer to acquire
18.
Place Utility
a)
Making products available at convenient places
b)
When marketing provides information about a product to a customer
c)
Making a product easier for a customer to acquire
d)
Document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
19.
Time Utility
a)
When products are made available at the times that customers need and want them
b)
Making a product easier for a customer to acquire
c)
Document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
d)
Identifies the strengths, weaknesses, opportunities, and threats the business faces
20.
Information Utility
a)
When marketing provides information about a product to a customer
b)
Document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
c)
Identifies the strengths, weaknesses, opportunities, and threats the business faces
d)
Analysis of the external factors that affect the success of a business
21.
Possession Utility
a)
Making a product easier for a customer to acquire
b)
Identifies the strengths, weaknesses, opportunities, and threats the business faces
c)
Analysis of the external factors that affect the success of a business
d)
Total sales per year for a specific product held by all the competing businesses
22.
Marketing Plan
a)
Document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
b)
Analysis of the external factors that affect the success of a business
c)
Total sales per year for a specific product held by all the competing businesses
d)
Percentage of total sales in a market that is held by one business
23.
SWOT Analysis
a)
Identifies the strengths, weaknesses, opportunities, and threats the business faces
b)
Total sales per year for a specific product held by all the competing businesses
c)
Percentage of total sales in a market that is held by one business
d)
Maximum number of customers and amount of sales that can be generated from a specific segment in a defined period of time
24.
Environmental Scan
a)
Analysis of the external factors that affect the success of a business
b)
Percentage of total sales in a market that is held by one business
c)
Maximum number of customers and amount of sales that can be generated from a specific segment in a defined period of time
d)
The company message to customers about why the business exists
25.
Market Size
a)
Total sales per year for a specific product held by all the competing businesses
b)
Maximum number of customers and amount of sales that can be generated from a specific segment in a defined period of time
c)
The company message to customers about why the business exists
d)
What the business aspires to accomplish
26.
Market Share
a)
Percentage of total sales in a market that is held by one business
b)
The company message to customers about why the business exists
c)
What the business aspires to accomplish
d)
Specific, Measurable, Attainable, Realistic, Timely
27.
Market Potential
a)
Maximum number of customers and amount of sales that can be generated from a specific segment in a defined period of time
b)
What the business aspires to accomplish
c)
Specific, Measurable, Attainable, Realistic, Timely
d)
Process used to influence the customer's perception of a brand or product in relation to the competition
28.
Mission Statement
a)
The company message to customers about why the business exists
b)
Specific, Measurable, Attainable, Realistic, Timely
c)
Process used to influence the customer's perception of a brand or product in relation to the competition
d)
Standards of measurement
29.
Vision Statement
a)
What the business aspires to accomplish
b)
Process used to influence the customer's perception of a brand or product in relation to the competition
c)
Standards of measurement
d)
Created to protect consumers and promote business competition
30.
SMART Goals
a)
Specific, Measurable, Attainable, Realistic, Timely
b)
Standards of measurement
c)
Created to protect consumers and promote business competition
d)
Moral values that guide a person's behavior
31.
Product Positioning
a)
Process used to influence the customer's perception of a brand or product in relation to the competition
b)
Created to protect consumers and promote business competition
c)
Moral values that guide a person's behavior
d)
Individual's ideas of what is right and wrong
32.
Metrics
a)
Standards of measurement
b)
Moral values that guide a person's behavior
c)
Individual's ideas of what is right and wrong
d)
Rules for professional conduct and integrity in all areas of business
33.
Federal Trade Commission (FTC)
a)
Created to protect consumers and promote business competition
b)
Individual's ideas of what is right and wrong
c)
Rules for professional conduct and integrity in all areas of business
d)
System to track contact information and other information for current and potential customers
34.
Ethics
a)
Moral values that guide a person's behavior
b)
Rules for professional conduct and integrity in all areas of business
c)
System to track contact information and other information for current and potential customers
d)
Science that examines how goods and services are produced, sold, and used
35.
Morals
a)
Individual's ideas of what is right and wrong
b)
System to track contact information and other information for current and potential customers
c)
Science that examines how goods and services are produced, sold, and used
d)
Branch of economics that studies human behavior and choices that relate to the entire economy of a nation
36.
Business Ethics
a)
Rules for professional conduct and integrity in all areas of business
b)
Science that examines how goods and services are produced, sold, and used
c)
Branch of economics that studies human behavior and choices that relate to the entire economy of a nation
d)
Branch of economics that studies human behavior and choices that relate to the economic decisions of individuals and businesses
37.
Customer Relationship Management (CRM)
a)
System to track contact information and other information for current and potential customers
b)
Branch of economics that studies human behavior and choices that relate to the entire economy of a nation
c)
Branch of economics that studies human behavior and choices that relate to the economic decisions of individuals and businesses
d)
Economic resources a nation uses to make goods and supply services for its population
38.
Economics
a)
Science that examines how goods and services are produced, sold, and used
b)
Branch of economics that studies human behavior and choices that relate to the economic decisions of individuals and businesses
c)
Economic resources a nation uses to make goods and supply services for its population
d)
Market value of all final products produced in a country during a specific time period
39.
Macroeconomics
a)
Branch of economics that studies human behavior and choices that relate to the entire economy of a nation
b)
Economic resources a nation uses to make goods and supply services for its population
c)
Market value of all final products produced in a country during a specific time period
d)
Financial well-being of the average person in a country
40.
Microeconomics
a)
Branch of economics that studies human behavior and choices that relate to the economic decisions of individuals and businesses
b)
Market value of all final products produced in a country during a specific time period
c)
Financial well-being of the average person in a country
d)
General rise in prices throughout an economy
41.
Factors of Production
a)
Economic resources a nation uses to make goods and supply services for its population
b)
Financial well-being of the average person in a country
c)
General rise in prices throughout an economy
d)
Expansion, Peak, Recession, Trough
42.
Gross Domestic Product (GDP)
a)
Market value of all final products produced in a country during a specific time period
b)
General rise in prices throughout an economy
c)
Expansion, Peak, Recession, Trough
d)
Market structure with one business that has complete control of a market's entire supply of a product
43.
Standard of Living
a)
Financial well-being of the average person in a country
b)
Expansion, Peak, Recession, Trough
c)
Market structure with one business that has complete control of a market's entire supply of a product
d)
Market structure with a small number of businesses selling the same or similar products
44.
Inflation
a)
General rise in prices throughout an economy
b)
Market structure with one business that has complete control of a market's entire supply of a product
c)
Market structure with a small number of businesses selling the same or similar products
d)
Connection made among nations worldwide when economies freely move goods, labor, and money across borders
45.
Business Cycle
a)
Expansion, Peak, Recession, Trough
b)
Market structure with a small number of businesses selling the same or similar products
c)
Connection made among nations worldwide when economies freely move goods, labor, and money across borders
d)
Exists when a country can produce goods more efficiently and at a lower cost than another country
46.
Monopoly
a)
Market structure with one business that has complete control of a market's entire supply of a product
b)
Connection made among nations worldwide when economies freely move goods, labor, and money across borders
c)
Exists when a country can produce goods more efficiently and at a lower cost than another country
d)
Government actions taken to control or limit the amount of imports
47.
Oligopoly
a)
Market structure with a small number of businesses selling the same or similar products
b)
Exists when a country can produce goods more efficiently and at a lower cost than another country
c)
Government actions taken to control or limit the amount of imports
d)
Shared beliefs, customers, practices, and social behavior of a particular group of nations
48.
Globalization
a)
Connection made among nations worldwide when economies freely move goods, labor, and money across borders
b)
Government actions taken to control or limit the amount of imports
c)
Shared beliefs, customers, practices, and social behavior of a particular group of nations
d)
Group of people who were born and lived during the same time period
49.
Absolute Advantage
a)
Exists when a country can produce goods more efficiently and at a lower cost than another country
b)
Shared beliefs, customers, practices, and social behavior of a particular group of nations
c)
Group of people who were born and lived during the same time period
d)
Take-home pay a person has available to spend
50.
Trade Barriers
a)
Government actions taken to control or limit the amount of imports
b)
Group of people who were born and lived during the same time period
c)
Take-home pay a person has available to spend
d)
Remaining take-home pay after life necessities are paid
51.
Culture
a)
Shared beliefs, customers, practices, and social behavior of a particular group of nations
b)
Take-home pay a person has available to spend
c)
Remaining take-home pay after life necessities are paid
d)
Companies that sell identical or very similar goods or services
52.
Generations
a)
Group of people who were born and lived during the same time period
b)
Remaining take-home pay after life necessities are paid
c)
Companies that sell identical or very similar goods or services
d)
Offer different, but similar goods or services that meet customer needs
53.
Disposable Income
a)
Take-home pay a person has available to spend
b)
Companies that sell identical or very similar goods or services
c)
Offer different, but similar goods or services that meet customer needs
d)
Facts about a product
54.
Discretionary Income
a)
Remaining take-home pay after life necessities are paid
b)
Offer different, but similar goods or services that meet customer needs
c)
Facts about a product
d)
Traits of a product that serve as an advantage for the customer
55.
Direct Competitors
a)
Companies that sell identical or very similar goods or services
b)
Facts about a product
c)
Traits of a product that serve as an advantage for the customer
d)
Individual or business who owes money for goods or service
56.
Indirect Competitors
a)
Offer different, but similar goods or services that meet customer needs
b)
Traits of a product that serve as an advantage for the customer
c)
Individual or business who owes money for goods or service
d)
Individual or business to whom money is owed for goods or service
57.
Features
a)
Facts about a product
b)
Individual or business who owes money for goods or service
c)
Individual or business to whom money is owed for goods or service
d)
An agreement or contract to receive goods or services before actually paying for them
58.
Benefits
a)
Traits of a product that serve as an advantage for the customer
b)
Individual or business to whom money is owed for goods or service
c)
An agreement or contract to receive goods or services before actually paying for them
d)
All the goods and services a business sells
59.
Debtor
a)
Individual or business who owes money for goods or service
b)
An agreement or contract to receive goods or services before actually paying for them
c)
All the goods and services a business sells
d)
Group of closely related products within the product mix
60.
Creditor
a)
Individual or business to whom money is owed for goods or service
b)
All the goods and services a business sells
c)
Group of closely related products within the product mix
d)
Specific model, color, or size of products in a line
61.
Credit
a)
An agreement or contract to receive goods or services before actually paying for them
b)
Group of closely related products within the product mix
c)
Specific model, color, or size of products in a line
d)
Name, term, or design that sets a product or business apart from its competition
62.
Product Mix
a)
All the goods and services a business sells
b)
Specific model, color, or size of products in a line
c)
Name, term, or design that sets a product or business apart from its competition
d)
The idea that people have about someone or something
63.
Product Line
a)
Group of closely related products within the product mix
b)
Name, term, or design that sets a product or business apart from its competition
c)
The idea that people have about someone or something
d)
Stages a product goes through from its beginning to end
64.
Product Item
a)
Specific model, color, or size of products in a line
b)
The idea that people have about someone or something
c)
Stages a product goes through from its beginning to end
d)
Price affects demand
65.
Brand
a)
Name, term, or design that sets a product or business apart from its competition
b)
Stages a product goes through from its beginning to end
c)
Price affects demand
d)
Price does not affect demand
66.
Image
a)
The idea that people have about someone or something
b)
Price affects demand
c)
Price does not affect demand
d)
Physical movement of products through the channel of distribution
67.
Product Life Cycle
a)
Stages a product goes through from its beginning to end
b)
Price does not affect demand
c)
Physical movement of products through the channel of distribution
d)
Approach to marketing that integrates all promotional efforts to deliver one message about a product using various media
68.
Elastic Demand
a)
Price affects demand
b)
Physical movement of products through the channel of distribution
c)
Approach to marketing that integrates all promotional efforts to deliver one message about a product using various media
d)
Newspapers, Magazines, Directories, Direct Mail, Billboards, Transit Promotion, Television, Radio, Online, E-mail, Social Media
69.
Inelastic Demand
a)
Price does not affect demand
b)
Approach to marketing that integrates all promotional efforts to deliver one message about a product using various media
c)
Newspapers, Magazines, Directories, Direct Mail, Billboards, Transit Promotion, Television, Radio, Online, E-mail, Social Media
d)
Method of showing the major selling features of a product and how it benefits the customer
70.
Transportation Modes
a)
Physical movement of products through the channel of distribution
b)
Newspapers, Magazines, Directories, Direct Mail, Billboards, Transit Promotion, Television, Radio, Online, E-mail, Social Media
c)
Method of showing the major selling features of a product and how it benefits the customer
d)
Service approach, Greeting approach, Merchandise approach, Substitute selling, Suggestion Selling
71.
Integrated Marketing Communications
a)
Approach to marketing that integrates all promotional efforts to deliver one message about a product using various media
b)
Method of showing the major selling features of a product and how it benefits the customer
c)
Service approach, Greeting approach, Merchandise approach, Substitute selling, Suggestion Selling
d)
Setting long-term marketing goals for the company
72.
Types of Media for Advertising
a)
Newspapers, Magazines, Directories, Direct Mail, Billboards, Transit Promotion, Television, Radio, Online, E-mail, Social Media
b)
Service approach, Greeting approach, Merchandise approach, Substitute selling, Suggestion Selling
c)
Setting long-term marketing goals for the company
d)
Setting short-term marketing goals for the company
73.
Feature-Benefit Selling
a)
Method of showing the major selling features of a product and how it benefits the customer
b)
Setting long-term marketing goals for the company
c)
Setting short-term marketing goals for the company
d)
Setting day-to-day goals for the company
74.
Sales Approaches
a)
Service approach, Greeting approach, Merchandise approach, Substitute selling, Suggestion Selling
b)
Setting short-term marketing goals for the company
c)
Setting day-to-day goals for the company
d)
Hiring people and matching them to the best positions for their skill and potential
75.
Strategic Planning
a)
Setting long-term marketing goals for the company
b)
Setting day-to-day goals for the company
c)
Hiring people and matching them to the best positions for their skill and potential
d)
Prediction of future sales based on past sales and a market analysis for a specific time period
76.
Tactical Planning
a)
Setting short-term marketing goals for the company
b)
Hiring people and matching them to the best positions for their skill and potential
c)
Prediction of future sales based on past sales and a market analysis for a specific time period
d)
Person that starts a new business
77.
Operational Planning
a)
Setting day-to-day goals for the company
b)
Prediction of future sales based on past sales and a market analysis for a specific time period
c)
Person that starts a new business
d)
Critical skills necessary to perform the required work-related tasks of a position
78.
Staffing
a)
Hiring people and matching them to the best positions for their skill and potential
b)
Person that starts a new business
c)
Critical skills necessary to perform the required work-related tasks of a position
d)
Reading, writing, listening, speaking skills, getting along with others, good communication
79.
Sales Forecast
a)
Prediction of future sales based on past sales and a market analysis for a specific time period
b)
Critical skills necessary to perform the required work-related tasks of a position
c)
Reading, writing, listening, speaking skills, getting along with others, good communication
d)
Sole proprietorship, Partnership, Corporation, Limited Liability Company (LLC)
80.
Entrepreneur
a)
Person that starts a new business
b)
Reading, writing, listening, speaking skills, getting along with others, good communication
c)
Sole proprietorship, Partnership, Corporation, Limited Liability Company (LLC)
d)
Company or person who owns the business and a brand
81.
Hard Skills
a)
Critical skills necessary to perform the required work-related tasks of a position
b)
Sole proprietorship, Partnership, Corporation, Limited Liability Company (LLC)
c)
Company or person who owns the business and a brand
d)
The person who buys the rights to sell the brand products
82.
Soft Skills
a)
Reading, writing, listening, speaking skills, getting along with others, good communication
b)
Company or person who owns the business and a brand
c)
The person who buys the rights to sell the brand products
d)
When an employee steals money or goods entrusted to him or her
83.
Forms of Business Ownership
a)
Sole proprietorship, Partnership, Corporation, Limited Liability Company (LLC)
b)
The person who buys the rights to sell the brand products
c)
When an employee steals money or goods entrusted to him or her
d)
Cheating or deceiving a business out of money or property
84.
Franchisor
a)
Company or person who owns the business and a brand
b)
When an employee steals money or goods entrusted to him or her
c)
Cheating or deceiving a business out of money or property
d)
Cutting all unnecessary expenses and operating on as little cash as possible
85.
Franchisee
a)
The person who buys the rights to sell the brand products
b)
Cheating or deceiving a business out of money or property
c)
Cutting all unnecessary expenses and operating on as little cash as possible
d)
Amount of ownership a person has in a business
86.
Embezzlement
a)
When an employee steals money or goods entrusted to him or her
b)
Cutting all unnecessary expenses and operating on as little cash as possible
c)
Amount of ownership a person has in a business
d)
Private investors interested in funding a promising start-up business
87.
Fraud
a)
Cheating or deceiving a business out of money or property
b)
Amount of ownership a person has in a business
c)
Private investors interested in funding a promising start-up business
d)
Professional investors or investing groups that fund new start-ups or expansions of existing companies
88.
Bootstrapping
a)
Cutting all unnecessary expenses and operating on as little cash as possible
b)
Private investors interested in funding a promising start-up business
c)
Professional investors or investing groups that fund new start-ups or expansions of existing companies
d)
Borrowing money for business purposes
89.
Equity
a)
Amount of ownership a person has in a business
b)
Professional investors or investing groups that fund new start-ups or expansions of existing companies
c)
Borrowing money for business purposes
d)
Speaking a false statement about someone that causes others to have a bad opinion of him or her
90.
Angel Investors
a)
Private investors interested in funding a promising start-up business
b)
Borrowing money for business purposes
c)
Speaking a false statement about someone that causes others to have a bad opinion of him or her
d)
Publishing a false statement about someone that causes others to have a bad or untrue opinion of him or her
91.
Venture Capitalists
a)
Professional investors or investing groups that fund new start-ups or expansions of existing companies
b)
Speaking a false statement about someone that causes others to have a bad opinion of him or her
c)
Publishing a false statement about someone that causes others to have a bad or untrue opinion of him or her
d)
Gives a person or company the right to be the sole producer of a product for a defined period of time
92.
Debt Financing
a)
Borrowing money for business purposes
b)
Publishing a false statement about someone that causes others to have a bad or untrue opinion of him or her
c)
Gives a person or company the right to be the sole producer of a product for a defined period of time
d)
Protects taglines, slogans, names, symbols, and any unique method to identify a product or company
93.
Slander
a)
Speaking a false statement about someone that causes others to have a bad opinion of him or her
b)
Gives a person or company the right to be the sole producer of a product for a defined period of time
c)
Protects taglines, slogans, names, symbols, and any unique method to identify a product or company
d)
Acknowledges ownership of a work and specifies that only the owner has the right to sell or use it
94.
Libel
a)
Publishing a false statement about someone that causes others to have a bad or untrue opinion of him or her
b)
Protects taglines, slogans, names, symbols, and any unique method to identify a product or company
c)
Acknowledges ownership of a work and specifies that only the owner has the right to sell or use it
d)
Malicious software intended to damage, destroy, or steal data
95.
Patent
a)
Gives a person or company the right to be the sole producer of a product for a defined period of time
b)
Acknowledges ownership of a work and specifies that only the owner has the right to sell or use it
c)
Malicious software intended to damage, destroy, or steal data
d)
Type of malware that seizes control of your computer and demands payment to unlock it
96.
Trademark
a)
Protects taglines, slogans, names, symbols, and any unique method to identify a product or company
b)
Malicious software intended to damage, destroy, or steal data
c)
Type of malware that seizes control of your computer and demands payment to unlock it
d)
Things you can touch
97.
Copyright
a)
Acknowledges ownership of a work and specifies that only the owner has the right to sell or use it
b)
Type of malware that seizes control of your computer and demands payment to unlock it
c)
Things you can touch
d)
Satisfying customer needs and wants while achieving profit for a company
98.
Malware
a)
Malicious software intended to damage, destroy, or steal data
b)
Things you can touch
c)
Satisfying customer needs and wants while achieving profit for a company
d)
Product, Place, Price, and Promotion
99.
Ransomware
a)
Type of malware that seizes control of your computer and demands payment to unlock it
b)
Moral values that guide a person's behavior
c)
Product, Place, Price, and Promotion
d)
Goods, services & ideas
100.
Tangible
a)
Things you can touch
b)
Individual's ideas of what is right and wrong
c)
Goods, services & ideas
d)
Distribution, or getting the product from one place to another
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