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WorksheetsENT 3.01 Quiz Review
Total questions: 15
Worksheet time: 8mins
Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year's customer service by 15% over last year's?
Scheduling customer-service training dates
Improving the customer waiting area
Increasing customer benefits
Offering customers a payment plan
A goal can be evaluated to determine its _________.
Success
Advantage
Progress
Benefit
Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is
efficient
straight
easy
reasonable
Which of the following is an important characteristic of marketing tactics?
The tactics should line up with marketing strategies.
The tactics should support the marketing mix.
The tactics should focus on customers.
The tactics should bring in enough money.
A firm's strategy is important because it shows
how its goal will be reached.
how its prices will be lowered.
how its tactics will be organized.
how its marketing mix will be blended.
Which of the following is the most likely obstacle for a marketer to encounter?
Government regulations might change.
A competitor might create an inferior product
Profits might increase.
A social media campaign might succeed.
Which of the following is the best description of the marketing mix?
A combination of the four elements of marketing
An element of marketing that puts a product in the right place at the right time
A method of determining what a marketer wants to achieve
A strategy that serves as a guide
Which of the following questions might marketers ask when they are working on the product element of marketing?
What level of quality should be produced?
How much should the product cost?
Where should the product be sold?
What media should be used to promote the product?
Which of the following things might a marketer do to achieve the company's pricing objective of raising the product's value in the customer's eye?
Ask a higher price for the product
Decide how to package the product
Lower the product's price
Order more of the product
Balancing value and satisfaction for the customer is part of which element of marketing?
Price
Promotion
Product
Place
Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the ________ element of the marketing mix
place
price
product
promotion
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:
Where should we make our product available?
How should we package our product?
Should we offer a warranty for our product?
What forms of payment should we accept?
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
Price
Product
Promotion
If a marketer changes one marketing mix element, s/he should expect that the _________ Will also change
Other elements
Goal
Product Quality
Strategy
Before customizing the marketing mix, marketers should
select the strategy.
decide the price.
choose the vendors.
pick the product.
