WorksheetsInfluence and Persuasion Quiz
Total questions: 10
Worksheet time: 5mins
According to Dr. Robert Cialdini, what is the first principle of influence?
Social proof
Liking
Authority
Reciprocation
What is the principle of liking based on?
Reciprocation and authority
Similarity and compliments
Social proof and commitment
Scarcity and unity
What do people want to follow according to the principle of social proof?
The most popular trend
Their own intuition
The lead of true experts
The lead of many others
What do people want to follow according to the principle of authority?
The most popular trend
The lead of many others
True experts
Their own intuition
What do people want to be consistent with according to the principle of commitment and consistency?
The lead of true experts
Their own intuition
What they have already committed themselves to
The most popular trend
What do people want more of according to the principle of scarcity?
The lead of true experts
The most popular trend
What they can have less of
Their own intuition
What is the new principle introduced by Dr. Robert Cialdini?
Social proof
Liking
Unity
Reciprocation
What did the study on a college campus reveal about the principle of unity?
Contributions doubled when the request was made by a celebrity
Contributions doubled when the request was made by a professor
Contributions doubled when the request was made by a student
Contributions doubled when the request was made by a stranger
What is the best way to enhance the influence process according to Dr. Robert Cialdini?
Pointing out differences and criticism
Giving benefits and advantages
Ignoring the audience
Being indifferent
What should a communicator do to grab attention and dollars according to Dr. Robert Cialdini?
Show that what they have is common and easily available
Show that what they have is limited or unique
Show that what they have is unpopular
Show that what they have is irrelevant
